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Latest Articles in Binny Bansal
Myntra's Acquisition Of Jabong Proves Fashion To Be The Hot Spot For E-tailers
The deal reinforces that the high-margin fashion category will be the most profitable segment for e-tailers going forward
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Much More Than David Vs Goliath
If global giants have deep pockets and access to formidable technology, Indian entrepreneurs often do not hesitate to flaunt their Indian identity and take pot shots at their foreign rivals
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Flipkart To Overhaul Its Campus Programme, Defers Joining Dates Of New Recruits
The company is paying a compensation of Rs 1.5 lakh for postponing the campus recruits’ joining dates to December from June
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Under The Scanner
India’s leading online retailers are being probed for FDI rule violations. But the startup story remains intact
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Flipkart Invests In Parenting Social Network App Tinystep
The Bengaluru-based firm will use the funds to develop the product, grow its present team and increase user engagement
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Ratan Tata Invests In Market Research Platform Tracxn
Ratan Tata has invested an undisclosed amount in Bengaluru-based startup intelligence platform Tracxn
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Yuvraj Singh Invests In Rahul Yadav’s Start-up Intelligent Interfaces
Indian cricketer Yuvraj Singh has made an undisclosed amount of investment in former Housing.com’s chief executive officer and co-founder Rahul Yadav’s start-up Intelligent Interfaces
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Flipkart Founders Invest In Rahul Yadav's Startup
According to media reports, Yadav expects the first contract for his new company from a government department in the next two weeks
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Flipkart Acquires 34% Stake In Mapping Firm MapmyIndia
E-commerce giant Flipkart has acquired a little over 34 per cent stake in digital mapping firm MapmyIndia, in a deal that values the Delhi-based mapping company at around $260 million or Rs 1,600 crore
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Boom or Bust, Startups Rake In Moolah
So far, as many as 12 startups have raised over $100 million this year, putting certain mid-sized firms behind in terms of raising a large corpus
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The Social Media Battle: Flipkart Beats Amazon
Social media analysis has shown that Flipkart's 'Billion Dollar' sale campaign is a runaway hit among digital shoppers, logging three times the number of mentions on social media compared to its closest rival, Amazon. However, festival bargain hunters seemed to prefer the Amazon site that clocked 52 percent visitations of the digital shopping universe compared to Flipkart's 50 percent. This also points to the fickle loyalty of shoppers who prefer to constantly compare prices of contending eTailers before making a buy.
Read MoreBig Sale Days Via Apps're Here
Amazon India's three day long "big summer" sale is here to test the shopping traction, in India, on a mobile app.
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