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Latest Articles in marketing and advertising
Out With The Old, In With The New
This year, I am determined to be part of the rarified 20 per cent who make good on their resolutions, writes Simon Kahn, CMO, Google APAC
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Social Forces Shaping Business In 2019
The start of a new year can be both an exciting and anxious time for business leaders. Understanding trends, anticipating shifts in consumer behaviour and responding appropriately poses a different level of challenge when you are based in a diverse region
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Getting Rid Of The E-waste
The E-waste Hum Le Jayenge campaign using the digital, social media and radio seeks to engage with people on how to dispose e-waste responsibly
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Celebrating Love That Is Rare
Platinum Days of Love’s campaign #LoveSoRare for its new season’s collection celebrates rare love with 30 digital films inspired by 30 designs
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Give Life To Others
Fortis’s latest ‘More to Give’ campaign seeks to communicate the emotional payoff for the donor by showing how he can live on in others
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Ad Infinitum: Cashless Joys
The TVCs featuring Dhoni and Pankaj Kapur seek to promote the everyday use of Mastercard by busting myths around digital payments
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India Is Very Important For Red Hat: Tim Yeaton, Global EVP & CMO
Red Hat’s Tim Yeaton, Global EVP and CMO shares with BW Businessworld’s Shubhi Tandon on how they market themselves and their India plans
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Connecting The Dots, Connecting The Data
Through cloud, businesses can tear down silos so that more customer data is collected and sharedage
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Ikea Enters The Playing Field
The campaign is a series of short films in which some iconic Ikea products speak and express their personality
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AD Infinitum: Add Thrill To Life
Apollo Tyres’ TVC for its two-wheeler radial tyres Apollo Alpha is targeted at biking enthusiasts who love the thrill of riding care-free in their high-performance bikes
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Analysis: The Growing Trust Deficit
Advertisers and agencies have a complicated relationship, and trust makes a key part of it. However, in recent years, there has been a decline in the trust that an advertiser has in its agency partners. Only 10 per cent of advertisers globally trust their agency partners, according to a recent survey by ID Comms
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Niine Sanitary Napkins Says #LetsTalkPeriods In New Spot
Niine Sanitary Napkins is on a mission to change the mind set of the people and strongly believes that it is important for a family to embrace and accept it as a normal occurrence for a girl or a woman in their family
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Walking Down The Aisles At Supermarkets Around The World
The grocery store can be a faculty to study evolving cultural practices around the world. Bikram Bindra of Grey Group India writes on how it can reveal the tales of immigration and movement and the changing consumption practices globally
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Every House Deserves A Clean Toilet
Harpic’s latest campaign Har Ghar Swachh has actor Akshay Kumar convincing people on and off screen about the importance of clean toilets
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A Far More Efficient Platform For Brands
In an interview with BW Businessworld, Twitter India’s Country Director Taranjeet Singh talks about the growing clout of the Indian operation, how Twitter is leveraging this unique opportunity, as well as about dealing with safety challenges in this market
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