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Latest Articles in cxos

The CXO And The Brahmastra Mahamantra

Some of the hacks, we can try to adopt to remember the mahamantra and this may take a lot of work and we may go through some missteps

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Mistakes CXO Candidates Make During Interview

While interviewing for CXO positions, the candidates need to avoid some of the common mistakes that can certainly bring them failure instead of success.

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How To Transform Your Business: Let's Evaluate Steps Of Transformation

CXOs and the boards can use existing corporate funds for technology and innovation mechanisms, and by carefully readjusting their vision on the digital side of the model and priorities

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Credibility: An Ace up the CXO Storyteller's Sleeve

Why do we believe some ideas over others? The reasons could be many, allof us are swirling masses of opinions, beliefs and convictions

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SPJIMR’s Business Academia Conclave Ends On A High

Leading CEOs, CXOs, thought leaders and SPJIMR faculty discuss how India can become the innovation capital of the world

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Why CXO's Are Abysmal Story Tellers And What They Can Do About It!

We are all story tellers, some of us are good, some bad and some transformative. We do it when we rally a team around a task, when we sell to a prospective client, when we craft an email, a blog etc. Anytime we seek to say something to the world, we are telling a story!

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Role of Associations In Building Brand Perceptions

Harsh Pamnani & Rohit Kapoor When you find brands with similar features, prices, & advertising then how do you choose a brand over others? Mostly you buy based on the reputation of the brand. Sometimes, you even buy products of better brands at higher prices though they serve the same utility served by lesser priced brands.

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