Magazine 15 April 2017 - Latest News, Analysis, Opinion

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Latest Articles in Magazine 15 April 2017

Case Study: Store Big, Mall Bigger

Case Study Marketing

“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist

Case Analysis: The Retail Conundrum

Salil Nair

Case Study Marketing

Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand

Case Analysis: Mass Versus Premium

Sadashiv Nayak

Case Study Marketing

StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’

Case Analysis: Location Is King

Prachi Tiwari

Case Study

Merely being present in a mall is not enough. Ensure location within the mall is also right

Case Analysis: Blaming The Pitch

Damodar Mall

Case Study Marketing

It is time to focus on tuning the game to the playing conditions

Editor-In-Chief’s Note: Surely Not Second Rung

Dr. Annurag Batra

Opinion Editorial

India’s tier2/3 cities are triggering growth with increased consumption and investment

Book Review: Easy Rules To Succeed

Nita Kapoor

After Hours Books Reviews

The book is designed to help potential and existing entrepreneurs to improve the probability of success of their ventures. In fact, the book can be easily described as a ready reckoner on not just entrepreneurship but also useful for new product and business development teams