- Economy
- Education And Career
- Companies & Markets
- Gadgets & Technology
- After Hours
- Healthcare
- Banking & Finance
- Entrepreneurship
- Energy & Infra
- Case Study
- Video
- More
- Sustainability
- Web Exclusive
- Opinion
- Luxury
- Legal
- Property Review
- Cloud
- Blockchain
- Workplace
- Collaboration
- Developer
- Digital India
- Infrastructure
- Work Life Balance
- Test category by sumit
- Sports
- National
- World
- Entertainment
- Lifestyle
- Science
- Health
- Tech
Magazine Articles
Case Study: From Mill To Mall To Sprawl
“Somewhere along the way America became a giant mall with a country attached” — Ben Fountain, Billy Lynn’s Long Halftime Walk
Read More
Case Analysis: Retail Reality
A brand needs to drive business to its store. Just being in a good mall is not enough
Read More
Case Analysis: Mall-nomics Decoded
Gigil should leave no stone unturned in reaching out to its potential mall customers
Read More
Case Analysis: Align Your Plan
Gigil should engage with the mall team and understand their long-term plans
Read More-470.jpg)
Coca-cola Cheers New President
With changing consumer preferences globally, as well as in India, Coca-Cola is now attempting to further strengthen its portfolio outside its core carbonated beverages
Read More
Book Review: Applying Tech
This book by Professor Sunil Mithas is a great read for leaders and business users who are lost in the maze of digital transformation
Read More
Book Review: Legendary Hero
The book chronicles the major events from the end of the Mughal era to the colonisation of India by Europeans and focusses on the Indian freedom struggle, fought not just in the Indian subcontinent but in various places from the West coast of America to the powerful capital cities of Europe, Burma
Read More
Book Review: Choosing A Brand
The book tells us how desire is a constantly evolving sentiment, however, there are basic sources that are said to instill desire for a brand — sensuality, surprise, authenticity, meaningfulness and social identity
Read More
Tech Trends: Snapchat For Grownups
Apple’s new Clips app for iOS allows businesses and individuals to add a dash of polish to their social videos
Read More