Magazine- GODREJ 2.0 -2017-05-01 BW Businessworld

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Magazine Articles

Book Review: Empathy In Business

Persuasive influence will be successful only to the extent to which the associations it triggers are favourable to change

Book Review: When Chaos Works

The book is not an instruction manual to clutter up your life on purpose... it encourages you to find blessings in disguise from unplanned things

Book Review: Imbibe The Greats

To start with, the book includes stories of famous personalities like Mahatma Gandhi, Abraham Lincoln, Sachin Tendulkar and the likes and gives us a simple message

Case Study: To Be Or Not To Be In A Mall

“Your premium brand had better be delivering something special, or it’s not going to get the business” — Warren Buffett

Case Analysis: ‘Kitney Footfall The?’

What distinguishes a good mall from others is the mall management’s positive approach to its shoppers

Case Analysis: Good Company

Location and creating the right aura is a critical part of a brand’s success

CFO Jury Meet: Quest TO Identify India’s Finest FinanciaL Leaders

YES BANK and BW Businessworld’s Best CFO Awards jury finalises the winners after a long and rigorous debate

Time For A New Advertising Vocabulary

Volumes after volumes have been written about the end of advertising as we know it. The coming together of Internet and telephony —a phenomenon the advertising industry acknowledged long ago, but didn’t adopt ways to adapt to the new scenario — has been blamed for the disruption in the second oldest

Book Extract: The Game Changers

How e-commerce players in India have resorted to different strategies to stay ahead of the pack

Editor-In-Chief’s Note: Some Happy Tales

The Indian corporate sector has of late, been in the news for all the wrong reasons. A series of industrial houses have made newspaper headlines for controversial dealings, bad loans, succession blues and turf wars. This is not how it used to be

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