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Dr K Rajeshwari

Senior Associate Professor, Marketing, Great Lakes Institute of Management-Chennai

Latest Articles By Dr K Rajeshwari

Impact of Budget 2021 on the FMCG Sector

Dr K Rajeshwari

There is a lot of optimism surrounding the FMCG industry as it has almost reached the Pre-Covid levels already.

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The Rise Of The Sales Woman

Dr K Rajeshwari

Women contribute close to 50 per cent of B Schools graduates- yet hardly 10% take up sales as a career, But with the above changing scenario, organisations would do well by recognizing the rising power of the women folks in sales function.

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