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Latest Articles in zenithoptimedia

Going Beyond Traditions

Craig Greenfield, chief operating officer of Performics Worldwide — the performance marketing arm of ZenithOptimedia which operates within the holding company, Publicis Groupe — talks to Businessworld’s Shubhi Tandon about the company’s plans

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Performics Creates Dashboard Of Dreams For OLX

With this tool, company wants to analyse the list of product that people are using and talking about it on social media.

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Key Takeaways Of Sundar Pichai’s Speech In Delhi

So much has been reported in the media, on each of the initiatives that Google is taking on, in India over the next few quarters and years.

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ZenithOptimedia Brings Back Tanushree Radhakrishnan As Senior VP

The ZenithOptimedia Group, the ROI Agency, the first media agency to put the ROI agenda on the map, is expanding its digital operations in India, and has made a key hire in the form of media veteran Tanushree Radhakrishnan.

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