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Latest Articles in technology

India's Public Spending On Healthcare Lowest In BRICS Nations; Tech Can Improve Access: DEA Secy

Telemedicine, diagnostic interpretation are a big area where access problems can be mitigated to a large extent by using technology

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Adloid Ties Up With Hero Motocorp To Launch Virtual Showroom

The start-up has also enabled advanced features such as the Hero Product Configurator (HPC) in the virtual showroom, which allows customers to see the differences between variants, add customisations and accessories, and go through color options before making a purchase decision.

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Omega Seiki Partners Nanotechnology Start-Up Log 9 Materials For Batteries Tech

The technology will be first introduced in two variants of Range+ with a 5.8 kWh, 120 Ah unit and a 6.5 kWh, 140 Ah battery which will take 30 minutes and 35 minutes, respectively, to charge fully, giving a range of around 65-100 km.

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How Technology Is Boosting India’s Fight Against COVID-19 Pandemic

It is exciting to keep pace with the speed of technology. The impact that it has on all of us can be deciphered from all angles - social, political, economic, and psychological.

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Indian Consumer Shifting To Digital Financial Services: NITI Chairman

Technology has been transformational, providing greater and easier access to financial services. India is seeing an increasing digitization of financial services, with consumers shifting from cash to cards, wallets, apps, and UPI

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HUL’s Sudhir Sitapati To Step Down As Executive Director

'Srinandan Sundaram replaces Sudhir Sitapati, who is leaving the organisation to pursue an external opportunity,'

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“Build For Volatility”

The role of marketing has grown beyond its conventional definition. It has evolved and widened to offer continuous and ongoing sup- port through- out the customer lifecycle, rather than just sporadic interventions at key lifecycle stages.

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Companies Leveraging Hybrid Models To Turn Data Into Better Results: Dell

The top executive pointed out that momentum is building towards a hybrid, distributed future that is fueled by data analytics.

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Cautious Optimism

Data and analytics were put to work not only for marketing metrics, brand salience and consideration but also for predictive modelling and to bring a single view of the consumer.

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The ‘Never Settle’ Marketer

Recognising the hyper-connected reality of the era, ‘HyperTaskers’ celebrated ageneration that is future-ready, tech- savvy, and values every nanosecond of its time, focusing on engagement across digital and social media platforms.

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“Collaboration Is Paramount”

Marketing analytics is getting more important, irrespective of the kind of product or industry vertical you are in. Automation, tools and technologies such as chatbots are gaining attention, the en- tire approach is data centric and more granular.

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“Foster Creative Excellence”

Sudhanshu Nagpal, the Associate Director (Biscuits) at Mondelez India, comes from the school of thought that irrespective the unprecedented speed of changes, the basic tenets of marketing and brand building have remained constant.

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“Creating Consumer Experiences”

The marketing function has been disrupted by the consumer adopting a digital life faster than marketers have learned digital marketing.

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“Continue To Be Authentic”

For ace marketer Dilen Gandhi, the outgoing Senior Director and Category Head - Foods at PepsiCo India, digital transformation has transformed the way brands conduct business. In this conversation with BW Businessworld, he reminds it is not just about incorporating new technology and platforms, but about “reinventing the consumer experience”.

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HCL Tech, IBM Collaborate To Modernise Security Operations

HCL's Cybersecurity Fusion Centers deliver threat management services to clients around the world through six global state-of-the-art security operations and response facilities.

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