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Latest Articles in snapchat

Snapdeal Suffers In Snapchat Backlash

Several mobile users uninstalled the app of e-commerce firm Snapdeal to protest unverified comments about the Indian market by the CEO of social networking platform Snapchat in a case of mistaken identity

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Selfies: The History, Maths And Future

'Selfie', a word no one ever heard off few years back and now, somehow has become a part of everyone's life

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Globescan: Slowing Down

Venice, California-based Snap has said it relies on Google Cloud to host the vast majority of its computing, storage and bandwidth

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Why Snapchat Matters

With an expected IPO that pegs it between $20-25 billion, it’s about time marketers figured out the enigma that is Snapchat

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The Future Of Content

Audiences and their tastes and interests are changing constantly, rapidly and situationally - to be able to keep pace with such a dynamic audience - Content companies need to innovate not just offerings, but also business and operating models

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When Story Gets A Twist

Instagram’s rival Snapchat, on the other hand, does not allow any links within its stories which can prove useful in attracting more users, and brands as well

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Facebook Reiterates Video Push As Revenues For Q3 Cross $7 Billion

Facebook had a strong third quarter as its total revenue grew 56 per cent and exceeded $7 billion for the first time. The social media giant delivered $2.4 billion in GAAP net income, up 166 per cent

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Enterprisers Should Be Taught Too

ISME has the latest curriculum from Babson College, USA and works closely with the entrepreneurship ecosystem...

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Why Snapchat Evolved To More Than Just An App

Snapchat's big pitch also included user trends and case studies that demonstrated the platform's efficacy for advertisers

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In Defence Of The Poor Taste Of Tanmay Bhat

Bollywood stars and social media trolls have virtually made the video a hit and Snapchat a household name. Sutanu Guru marvels at the the incredible hypocrisy surrounding freedom of speech in India

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The Social Circuit: The Game Changer

Snapchat has come a long way since its launch five years ago, when it was an app that was used to send photos that self-destruct to friends.

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