Snapdeal Suffers In Snapchat Backlash

Several mobile users uninstalled the app of e-commerce firm Snapdeal to protest unverified comments about the Indian market by the CEO of social networking platform Snapchat in a case of mistaken identity

Selfies: The History, Maths And Future

'Selfie', a word no one ever heard off few years back and now, somehow has become a part of everyone's life

Globescan: Slowing Down

Venice, California-based Snap has said it relies on Google Cloud to host the vast majority of its computing, storage and bandwidth

Why Snapchat Matters

With an expected IPO that pegs it between $20-25 billion, it’s about time marketers figured out the enigma that is Snapchat

The Future Of Content

Audiences and their tastes and interests are changing constantly, rapidly and situationally - to be able to keep pace with such a dynamic audience - Content companies need to innovate not just offerings, but also business and operating models

When Story Gets A Twist

Instagram’s rival Snapchat, on the other hand, does not allow any links within its stories which can prove useful in attracting more users, and brands as well

Facebook Reiterates Video Push As Revenues For Q3 Cross $7 Billion

Facebook had a strong third quarter as its total revenue grew 56 per cent and exceeded $7 billion for the first time. The social media giant delivered $2.4 billion in GAAP net income, up 166 per cent

Enterprisers Should Be Taught Too

ISME has the latest curriculum from Babson College, USA and works closely with the entrepreneurship ecosystem...

Why Snapchat Evolved To More Than Just An App

Snapchat's big pitch also included user trends and case studies that demonstrated the platform's efficacy for advertisers

In Defence Of The Poor Taste Of Tanmay Bhat

Bollywood stars and social media trolls have virtually made the video a hit and Snapchat a household name. Sutanu Guru marvels at the the incredible hypocrisy surrounding freedom of speech in India

The Social Circuit: The Game Changer

Snapchat has come a long way since its launch five years ago, when it was an app that was used to send photos that self-destruct to friends.

Customer Engagement Is Key To Building Brand Loyalty

The Importance Of Soft Skills

A Roaring Debacle

SnapChat’s Evan Spiegel On Immediacy & Storytelling In Social Media