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Latest Articles in simon schuster

Sustaining A Brand

Since the book is centred around the idea of growing brands, it has a fairly long-term view and runs down the idea of tactical, short-term and promotional advertising. It does make sense with the data shared along with the arguments. But one is not fully convinced

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Book Review: Shaping Behaviour

Written in a simple format, the book unveils the secret of how many things influence us though we are not aware of their presence

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Book Review: To The Next Level

The book tries to give an in-depth scientific account of how pressure is handled by successful people, and what options they have in such situations

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Book Review: Get Set and Go

The book has anecdotes from great philosophers and historical battles through out —and beautifully interlinks the same with real life situations in startups and business enterprises

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Book Review: Looking Glass

The Smarter Screen is a very tough book to read and it requires tremendous attention from its reader, the opposite of the subjects it talks about, writes Vinu Syriac

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Book Review: Bargain Tools

The book lays down granular insights across key stages of the negotiation process — from helping the reader to identify the need for initiating negotiations to managing expectations and, most importantly, sealing the deal with an unrelenting sense of gain

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Book Review: Driving A Vision

The book illustrates how to identify which category one falls into and how one can improve the self and the organisation one is working in, writes Aparna Tadimety

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