- Economy
- Education And Career
- Companies & Markets
- Gadgets & Technology
- After Hours
- Healthcare
- Banking & Finance
- Entrepreneurship
- Energy & Infra
- Case Study
- Video
- More
- Sustainability
- Web Exclusive
- Opinion
- Luxury
- Legal
- Property Review
- Cloud
- Blockchain
- Workplace
- Collaboration
- Developer
- Digital India
- Infrastructure
- Work Life Balance
- Test category by sumit
- Sports
- National
- World
- Entertainment
- Lifestyle
- Science
- Health
- Tech
Latest Articles in simon schuster
Sustaining A Brand
Since the book is centred around the idea of growing brands, it has a fairly long-term view and runs down the idea of tactical, short-term and promotional advertising. It does make sense with the data shared along with the arguments. But one is not fully convinced
Read More
Book Review: Shaping Behaviour
Written in a simple format, the book unveils the secret of how many things influence us though we are not aware of their presence
Read More
Book Review: To The Next Level
The book tries to give an in-depth scientific account of how pressure is handled by successful people, and what options they have in such situations
Read More
Book Review: Get Set and Go
The book has anecdotes from great philosophers and historical battles through out —and beautifully interlinks the same with real life situations in startups and business enterprises
Read More
Book Review: Looking Glass
The Smarter Screen is a very tough book to read and it requires tremendous attention from its reader, the opposite of the subjects it talks about, writes Vinu Syriac
Read More
Book Review: Bargain Tools
The book lays down granular insights across key stages of the negotiation process — from helping the reader to identify the need for initiating negotiations to managing expectations and, most importantly, sealing the deal with an unrelenting sense of gain
Read More
Book Review: Driving A Vision
The book illustrates how to identify which category one falls into and how one can improve the self and the organisation one is working in, writes Aparna Tadimety
Read More