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Latest Articles in rural markets

Usha International Bullish On Demand To Achieve Growth In Fan Sales

The change in lifestyle and aspiration of people in Tier II and III cities and rural parts of the country can be attributed to the rise in demand for fans

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Marico clocks faster-than-expected recovery in Q3

Marico clocks faster-than-expected recovery in Q3

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Consumer Sentiment Improves For Auto Industry But Urban Buyers Remain Cautious: Motilal Oswal

Commercial vehicles are seeing demand only from the infrastructure and construction sector which accounts for 30 per cent of total sales.

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The Future Lies Entirely In Rural Markets

Companies should first understand the entire eco-system of the rural market, spend resources on extensive research on consumer behaviour in small towns and then customise solutions around their world view, not by the world view of companies

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