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Latest Articles in rebranding

Avan Motors Rebrands As Nexzu Mobility

The company is also expanding its products portfolio by adding 2 new e-scooters and 3 e-cycles.

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Rebranding: Turning Over A New Leaf

Indranil Gupta explains the art of rebranding with real life examples

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Case Study: That's My Logo You Changed

“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris

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Case Analysis: Cart Before Horse

Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better

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Case Analysis: Fixing The Logo? Think Again

A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity

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