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Latest Articles in rebranding
IDFC Mutual Fund Is Now Bandhan Mutual Fund
According to the statement, each scheme of the IDFC fund will be renamed to the word ‘Bandhan’ while, the investment strategy, processes and team continue to remain the same
Read MoreSony Pictures Networks India Rebrands Channel Portfolio
The new branding is centred on “energetic, inspiring and remind us of a brilliant light spectrum”, Sony said in a statement
Read MoreFintech Entity EarlySalary Rebrands As Fibe
Indian Fintech entity EarlySalary rebrands as Fibe.
Read MoreAarav Unmanned Systems Rebrands As Aereo With Eyes Set On Global Expansion
Under the banner of Aereo, the startup intends to create more impactful solutions and cover more applications in the coming time
Read MoreSocial Network Zorro Rebrands As Hood
Zorro has rebranded as Hood to indicate its focus on building a platform that gives a sense of belonging
Read MoreCredAvenue Rebrandes Itself As Yubi
A New and Powerful 5-in-1 Platform with Offerings Across the Debt Lifecycle
Read MoreAvan Motors Rebrands As Nexzu Mobility
The company is also expanding its products portfolio by adding 2 new e-scooters and 3 e-cycles.
Read MoreRebranding: Turning Over A New Leaf
Indranil Gupta explains the art of rebranding with real life examples
Read MoreCase Study: That's My Logo You Changed
“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris
Read MoreCase Analysis: Cart Before Horse
Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better
Read MoreCase Analysis: Fixing The Logo? Think Again
A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity
Read More