IDFC Mutual Fund Is Now Bandhan Mutual Fund

According to the statement, each scheme of the IDFC fund will be renamed to the word ‘Bandhan’ while, the investment strategy, processes and team continue to remain the same

Sony Pictures Networks India Rebrands Channel Portfolio

The new branding is centred on “energetic, inspiring and remind us of a brilliant light spectrum”, Sony said in a statement

Fintech Entity EarlySalary Rebrands As Fibe

Indian Fintech entity EarlySalary rebrands as Fibe.

Aarav Unmanned Systems Rebrands As Aereo With Eyes Set On Global Expansion

Under the banner of Aereo, the startup intends to create more impactful solutions and cover more applications in the coming time

Social Network Zorro Rebrands As Hood

Zorro has rebranded as Hood to indicate its focus on building a platform that gives a sense of belonging

CredAvenue Rebrandes Itself As Yubi

A New and Powerful 5-in-1 Platform with Offerings Across the Debt Lifecycle

Avan Motors Rebrands As Nexzu Mobility

The company is also expanding its products portfolio by adding 2 new e-scooters and 3 e-cycles.

Rebranding: Turning Over A New Leaf

Indranil Gupta explains the art of rebranding with real life examples

Case Study: That's My Logo You Changed

“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris

Case Analysis: Cart Before Horse

Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better

Case Analysis: Fixing The Logo? Think Again

A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity

Why Quikr Joined The Rebranding Bandwagon

Rebrand Or Perish

Branching Out

'Rebranding Is Not Just About Cosmetics; It Is About Re-Engineering The Soul'