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Latest Articles in product placement

Product Placement & Celebrities - “Caution” Or “Currency”?

Can the celebrities have change of heart or even ideology, when they grow larger in stature and have more fan-following ? Will they have to explain their change of position ? Who are they answerable to ?

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Cocktail Of Brands In Movies

Marketers have to realise that product placement is an art and wrong approach could hurt emotions of audience, writes Harsh Pamnani

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