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Latest Articles in paradox

Measuring What Matters

The paradox today is that with an unprecedented amount of data, tools, and analytics at our disposal, we are overwhelmed with reports and find it difficult to make meaning of it all

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Que Sera Sera- The Paradox of Value

To learn from the paradox of value principle, proposed by the legendary economist Adam Smith, which states that human beings do not value what they use and need most for life, such as water, but choose to pay highly for things that have no real use or value, such as diamonds

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