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Latest Articles in opinion

Marketing Location: New Trend In 2018

Targeting the right consumer at the right time and at the right place strongly establishes the company's belief in the impulsiveness of consumers

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Tips To Keep In Mind While Building An Emergency Corpus

One can protect themselves and their family from this misery, by creating an emergency fund

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A Trust-based Business Relationship Often Goes A Long Way!

The importance of trust cannot be ignored even in a well-established contractual relationship!

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Where Is Your North Star?

Each of us surely needs a North Star. As the world keeps spinning around us. As the deadlines begin to hunt us. As our anxiety begins to grow on us. As the noise starts to deafen us

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From Good Night To Good Health...

"A good laugh and a long sleep are the best cures in the doctor's book.” - Irish Proverb

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How Gems & Jewellery Sector Plays A Significant Role In The Indian Economy

What is needed now is the intervention of the concerned authorities and the government to help the new and existing players tap the full potential of the industry and make India the Glittering Nation once again!

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'Revlon Duties' In The Indian Context

Constituting an independent committee to oversee the sale without relying solely on representations of any person on matters that are easily verifiable

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Evolution Of The Digital Era: Future Of Marketing

With digital content and technology trends on the rise, the scope of various brands and industries to engage and connect with their target audience is boundless

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What Is Holding Back India's Affordable Housing Supply?

Addressing the issue of housing supply will be key to determining whether the government is able to deliver on its promise to achieve housing for all. We know what the hurdles are - now is the time to introduce measures to overcome them

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US Economic Outlook For 2018-2019

Despite buoyant short-term (2018-2019) outlook, fiscal stimulus is unlikely to spur growth to 3%

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Left An Indelible Mark

There is no denying the fact that Sir Martin has left an indelible mark, not only at WPP, but in the industry, worldwide

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Focus On Primary Healthcare Is The Way Forward For A Strong & Sustainable Economy

In the times to come, if we don't focus on building capacities and start investing more on primary healthcare, the cost of running programmes such as Ayushman Bharat will run high, and will also not be sustainable, in the longer run

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Wellness, What Does It Mean?

Through working with corporates at various stages, our firm has had the opportunity to get to know the pulse of corporate India in an intimate and intensive manner

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Effectively Manage Your Emotional State Using Labelling And Reframing

The content of any experience or event in your life is dependent on where you are focusing on

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Feed The Kitten In Your Tank

The Kitten in our Tank would be prayerful knowing that the average human brain/mind still needs great support to evolve from its limited understanding of how to access pure genius

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