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Latest Articles in omnicom

Omnicom Leads India's Top Digital Planners, IPG Mediabrands Comes Second

Omnicom led the tally for the second year, securing nine of the 25 slots in the list and one winner in the Rising Star category

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‘We See Growth Options In Digital And Social Media’

Wren divulges that India performed “very well” in the low double-digits, keeping the holding company “very optimistic” in a year, that Omnicom otherwise views as a year of cautious optimism.

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Advertising Biggies Zero In

The advertising industry, being a ‘fellow traveller’ to the producers of goods and services, will generally reflect the economy’s health. When there is rapid corporate growth, advertising spends will be high to aid that process. When industry is in a mode of consolidation or slowdown, ad spends will be the first hit of cost-cutting. The Indian advertising industry has grown at a healthy 10-15 per cent annual average over the last 10 years; but in 2008 and 2009 — the worst slowdown years — growth pulled back to a snail’s crawl of 8.1 per cent and 3.5 per cent, respectively

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