How Crucial Is Big-data Analytics In Mobile Advertising?

By segmenting the data using powerful analytics tools, you can break down your audience into different buckets

Mobile Ad Spend To Cross $100-Bn Mark Globally In 2017

Advertising revenue is expected to grow 3.7 per cent globally in 2017 to $504 billion, according to the latest MAGNA forecast on global advertising. Indian media owners’ advertising sales will grow 11.5 per cent, a little below the earlier forecast by MAGNA (13.5 per cent) but in line with last year’s growth (11.8 per cent)

InMobi Strikes All The Right Chords

InMobi is a mobile advertising and discovery platform backed by Soft Bank, Kleiner Perkins Caufield Byers and Sherpalo Ventures, providing a data centric ability to discover new products and services by contextual and personalised advertising experiences on mobile phones

Cheetah Mobile Teams Up With Ventes Avenues In India

The expansion is to take advantage of India's growing Mobile advertising industry with Moca Technology

InMobi And Tapjoy Forge Exclusive Partnership In India

Partnership provides Indian advertisers expanded access to a booming mobile gaming industry, the companies said in a statement

5 Tips To Keep Up With Mobile Consumers

What To Expect In Mobile Advertising In 2015

'We Have Capitalised On The Tablet Culture'