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Latest Articles in marketing world

Wunderman Thompson South Asia with Mirum India consolidates the Exide business portfolio representation with 2 new business wins

The agency has won the creative and digital duties for aftermarket battery brands SF Batteries & Dynex from Exide Industries Ltd.

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Fynd's New Plugin Simplifies Shopify Websites For Retailers

Fynd has developed a new plugin to help merchants quickly integrate their omnichannel business with Shopify.

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JOHNSON’S® Baby brings the new Cottontouch® in India

Conceptualized by DDB Mudra Group, the TVC is a cluster of sequences where a mum bonds with her baby by using the new Cottontouch® range

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43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business: GfK Survey

COVID-19 has presented marketers with challenges such as reduced budgets, evolving marketing mix, changing priorities and measuring marketing ROI. Since the pandemic outbreak, 73% have reduced their marketing budgets. Of the 61% indicating a shift in KPIs and how they measure it.

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Rapido collaborates with TVF’s The Screen Patti for its all new sketch ‘When You Can’t Say No’

Rapido, has collaborated with The Viral Fever's The Screen Patti (TSP) to promote TSP’s newly launched sketch ‘When You Can’t Say No’, that talks about people who can’t say ‘No’ even to the most trivial of requests made to them.

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Aisle Unveils 'Rooms' - A Way For Singles to Interact-Before-Matching Through Live Streaming

Individuals can interact-before-matching by hosting a Room and beginning a 5 Minute audio conversation with other platform users.

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PUMA and Mumbai City FC Sign Long-term Strategic Partnership

PUMA will become the Official Kit Partner of the Club, starting the 2020-21 football season.

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Havas Group India unveils results of Meaningful Brands® 2020 Study: COVID edition

India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth

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Rebel Foods entrusts DCMN with Sweet Truth performance TV campaign

Sweet Truth is the fourth brand from the Rebel Foods ecosystem that DCMN is onboarding. The two companies are already working together to grow the Behrouz Biryani, OvenStory and Faasos brands.

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ALTBalaji Acquires 17.5% Stake In Celebrity Engagement Platform, Tring

ALTBalaji will be entitled to appoint one board member to represent them on the board of B. D. Inno Ventures Pvt. Ltd. (the parent company of Tring).

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What makes a company thrive, not just survive? It’s culture.

Culture, which is unique to an organization, can enable it to retain talent, build loyalty, goodwill and inspire teams to perform better, thus helping an organization not just survive, but also thrive. But culture is by design and deliberate practice, not by chance.

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Five lessons the insurance industry can learn from banks about video KYC

Banking industry has been an early adopter of vKYC, with RBI approving V-CIP processes back in January 2020, and can provide some templates for Insurers to understand the big opportunities of ‘new’ customer experiences, as well as the potential hurdles that wait ahead.

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Langoor Havas bags the digital mandate for Adrianse Global*

This partnership will aim to transforming the brand digitally and make their digital presence stronger

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DDB Mudra Group wins IMC mandate for IndoSpace

As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax.

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