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Latest Articles in marketing world

Jio Dhan Dhana Dhan campaign features Ranveer Singh, Deepika Padukone

The objective behind the conceptualization of the campaign was to introduce Jio Fiber in the market and shed light on how Jio Fiber has made life convenient for everyone.

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LEVI’S® AIMS TO SPREAD HOPE & OPTIMISM THROUGH PARTNERSHIP WITH AMPLIFIER

In these very uncertain and stressful times, Levi’s® is trying to hold on to good cheer by launching this collection that spreads messages of enthusiasm and hope amongst consumers.

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ZEE5 LAUNCHES DIGITAL CAMPAIGN #MaayerSatheMaakeDekha TO CELEBRATE DURGA PUJO 2020

ZEE5, has launched a digital campaign #MaayerSatheMaakeDekha to encourage the audience to celebrate this pujo by paying a tribute to their mother alongside Maa Durga.

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ABFRL AND FLIPKART SIGN LANDMARK PACT

Flipkart Group will own 7.8% equity stake in ABFRL on a fully diluted basis. The promoter and promoter group companies of ABFRL will hold about 55.13% upon completion of the issuance.

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In its latest ‘Dil Se Diwali’ campaign, Lifestyle, celebrates the many moods of Diwali

Conceptualised by Wunderman Thompson South Asia, the campaign takes a leap from 2019, to capture the heart of celebrations, particularly in today’s context where everyone is looking forward to dressing up and feeling good, thereby dispel dispelling the gloom.

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Haier India announces exciting offers on products across categories this festive season

During the festive season, consumers will experience a shopping fiesta on the retail stores across India. To give consumers a chance to make the most of the festivities, Haier is offering zero-down payment* scheme along with No-Cost EMI offers

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NortonTM 360 launched its first communication campaign in India with Havas Group India

Hackers can easily see what we send over WiFi or peek into our devices and steal financial and personal information to use at their fancy.

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OML’s GLOBAL CREATOR NETWORK TO CONTINUE A GLOBAL MANDATE ACROSS EIGHT INTERNATIONAL BRANDS

OML’s content marketing team continues to drive the branded entertainment initiative with Bacardi, Breezer, Grey Goose, William Lawson’s, Dewar’s, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries

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2021: The New Digital Normal for the Future of Work

The "new normal” post COVID-19 will be defined as the "New Digital Normal". With the help of technology, businesses will not only discover new models of working, but also identify ways to maintain the “human” interactions at work.

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SMEs & Branding: Getting Your Basics Right

Many fail to understand this, but branding goes above and beyond the company logo. Right from the look and feel of a brand’s advertisement, to its customer service support - all of these contribute to building a perception in the minds of your consumer and are likely to determine whether or not to purchase commodities from your company.

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Ambi Parameswaran announces his new book: SPRING – Bouncing Back From Rejection

The book aims to motivate people, asking them to “Spring” back to action following any form of rejection.

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Contract Advertising creates a series of 10-second films for Lupin’s Lupisafe Wipes

Lupin has launched Lupisafe Wipes – a wipe with 70% alcohol that kills 99.9% germs. Infused with the goodness of aloe vera, Lupin’s wipes are safe to use on hands, apart from surfaces and gadgets.

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Meesho’s new film by DDB Mudra encourages women entrepreneurship particularly in smaller towns and cities

Over the past few years of running Meesho we have realised that there is no dearth of aspiration amongst women in India and through our platform we have been able to help millions of aspirational Indian women to come online, start their business and establish their own identity - and that's exactly what we wanted to show case in this TVC

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Speak to ŠKODA AUTO India on WhatsApp Through the All-New Bot Courtesy PHD Media India

ŠKODA Auto India and PHD Media India have come together to launch an all-new WhatsApp bot for the automobile manufacturer’s customer engagement.

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