Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in marketing world

MOHIT JOSHI ELEVATED TO CEO, HAVAS MEDIA GROUP

Havas Group India has announced the elevation of Mohit Joshi to Chief Executive Officer of Havas Media Group with immediate effect.

Read More

Brand Conversations: Nostalgia Marketing Now for Brands!

Presenting 5 tangible strategic guidelines for specific categories that establish how exploring Nostalgia Marketing Now could be viable:

Read More

Langoor Havas bags the digital mandate for Curegarden

We found a perfect partner in Langoor Havas to ideate and take our products to market leveraging all things digital. We look forward to taking this journey to new heights.

Read More

Viacom18 appoints Rajesh Iyer to lead charge of Colors Bangla, Colors Odia, Colors Tamil and Colors Gujarati

Rajesh Iyer joined Network18 in March 2019 and has worked closely with the leadership team therein, to spearhead new initiatives.

Read More

How technology can help traditional retail

Launch of advanced retail applications has been instrumental in connecting the retailer, distributor and the company digitally, wherein the retailers can punch in their order requirement to their distributors online.

Read More

The importance of brands adopting a design philosophy to drive fluidity for customer engagement

Brands are waking up to the reality of providing the best design templates for their apps, websites, and other online tools, to improve customer engagement and the end-user experience.

Read More

RegTech’s rise could be a watershed moment in the way financial services engage with customers

Banks and Financial institutions operate in a highly regulated environment; these regulations are continuously amended to safeguard the financial systems and various stakeholders, most important of them being the customer.

Read More

BESTSELLER introduces All-encompassing Safety Measures for Retail Stores with their Campaign

All their brand stores are now equipped with breakthrough technology - CORONAGUARD and UV-C Wardrobes.

Read More

InfluencerActive Platform Considers B2B influencer marketplace For Marketing

On sites like LinkedIn and Twitter, for example, business leaders, executives, coaches and even CEOs have been quietly building networks of influence that regularly reach millions of people across the world.

Read More

MPL releases new campaign with the spotlight on its users

The latest video campaign features MPL users who have come onto the gaming platform and have participated in and won big tournaments in the 50+ games that MPL has to offer.

Read More

The Google Conundrum: how sudden policy digital app policies changes can hurt small businesses and what needs to be done about it

Over 70 percent of all Android devices run in Google’s own ecosystem, which comes with Google apps pre-installed. In a country that has over 500 million smart-phone users and growing, Google's policy is unfair and repressive, to say the least.

Read More

Entrepreneurship lessons that I learned amidst the global pandemic

Like many owners of self–funded businesses, I had built-in contingencies and agility for anticipated curveballs, and yet, I was not prepared for a radical market shift overnight.

Read More

L&K | Saatchi & Saatchi wins integrated mandate of Bharti AXA Life & General Insurance

Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, and AXA, has appointed L&K | Saatchi & Saatchi to manage its entire integrated mandate.

Read More

Axis Mutual Fund’s latest investor awareness campaign puts SIP at the forefront of new beginnings

Creatively led by Mirum India, the campaign speaks to people’s future dreams, and reminds them that irrespective of what life throws their way, they can always make a new beginning towards their dreams.

Read More

Edelweiss Mutual Fund’s TVC simplifies Balanced Advantage Funds for investors

The campaign derives learnings from India’s traditional sport, kabaddi, to help understand the investing strategy behind Balanced Advantage Funds

Read More