Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in marketing world

The marketing industry’s problem with the Indian festive season – how digital word-of-mouth offers a solution

Over the course of October, November, and December, India plays host to a cavalcade of the year’s biggest festivals.

Read More

Advocacy Marketing Is The New Buzzword

Advocacy marketing, the more effective expression of influencer marketing, is rising but it is not new.

Read More

World Class

India has what many nations simply cannot have. In creating the world-class mindset, the one critical requirement is to build aspiration and humility at the same time.

Read More

Kotak Mahindra Bank brings the stadium feeling to every fan’s smartphone, with their campaign

Kotak Mahindra Bank gave the audience a chance to show their #TeamLove and flaunt their support in a unique manner.

Read More

Platform-first startup ‘Wondrlab’ announces launch

Wondrlab was born to serve a singular ambition – to help clients win in the new marketing landscape.

Read More

PhonePe’s new campaign with Aamir Khan and Alia Bhatt encourages everyone to switch to digital payments

PhonePe has announced its new campaign ‘Karte Ja. Badhte Ja.’ featuring its brand ambassadors Aamir Khan and Alia Bhatt, conceptualised and created by Leo Burnett India

Read More

Twitter launches ArtHouse to empower brands to create engaging Twitter-first content

In India, the ArtHouse team will partner with local agencies and brands to collaborate with influencers and artists to unlock their creative capabilities and tie them with the brand’s messaging and goals.

Read More

Tata Water Plus appoints Tilt Brand Solutions to partner them in their growth journey

Tata Water Plus has onboarded Tilt Brand Solutions to strengthen its foothold in the country.

Read More

Real Estate Reinvention: Will 2020 Be A Watershed Year?

With workers now springing back, lower interest rates & rationalisation in terms of pricing, we are witnessing a surge in demand and shall continue to see so.

Read More

Building sustainable framework for supporting women during the COVID crisis is paramount

Most women in India never report abuse due to the stigma attached with divorce and hence in their ideal world their spouse being away for work earlier meant 16 hours of quiet and peace.

Read More

Business/Market Essentials for Ecommerce Platforms in B2B businesses

We setup a B2B platform where their buyers from across the globe could access their collection and place orders for their products online.

Read More

TVS Credit Adds to the Festive Vibe; Launches #MagicalDiwali Consumer Campaign

The #MagicalDiwali customer promotion complements the company’s ongoing “Sabki Tarakki” Diwali campaign which resonates with the brand’s key promise towards ensuring prosperity for one and all and empowering its customers.

Read More

Recession Proof In A Digital Economy

As a natural consequence of the pandemic, companies have no choice but to review their strategies. Driving digital and being mindful of the changing consumer needs is of prime focus.

Read More

OnePlus releases new film shot on the OnePlus 8T 5G, feat. Kalki Koechlin

The film, titled ‘Stop at Nothing’ highlights the importance of digital consciousness in our daily interactions with technology

Read More

REPRISE LAUNCHES GLOBAL ECOMMERCE UNIT, REPRISE COMMERCE

Special business unit to provide a holistic approach to eCommerce with insight into a brand’s entire digital footprint, reaching beyond media into customer experience, content, supply chain and operations.

Read More