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Latest Articles in marketing world

Festive season 2020: Brands are taking the route of influencer marketing for their branding and promotions online

Influencer marketing takes care of all these pain points and more. Since your favourite influencer is promoting the product, you trust the product to be good enough for you.

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As hyperlocal takes the centre stage, what do retailers need to keep in mind with regard to logistics

The global e-commerce sector has entered a golden age. Although online retail has long been on an upward trajectory, the impact of the epidemic has only accelerated its rise.

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Ipsos India launches Utsavnama – a month long festival tracker

Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities

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Akshay Kumar joins CarDekho Gaadi TV Campaign as brand ambassador

Launches new TVC showing the easiest way to sell used car for best price

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JK Super Cement thanks doctors this Diwali through a film; #YehPuccaHai – THANK YOU DOCTORS

This campaign is a continuation of JK Super Cement’s efforts in acknowledging the front line warriors of COVID 19.

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Data-Driven Ayurveda - How new-age tech is transforming traditional Ayurveda to create holistic experiences

Traditional methods have been rejigged time and again for the contemporary population, and now technology has intertwined itself with Ayurveda to create holistic beauty regimes.

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Experience India’s #IconInTheSky, The World Towers, through the lens of Dabboo Ratnani, in an all-new campaign

The World Towers by Lodha Group has become an architectural marvel, completely transforming Mumbai’s skyline. Conceived by global legends and crafted by the masters,

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Not just for Kicks, Sneaker Culture & Lessons for Marketers

Two days before the launch you will see a little home page banner announcing the launch and that’s it. Of course it helps that the shoe in question is from the cult Yeezy range and really sells itself out before Launch.

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The Lack of Women in the Position of Power in the Corporate World

According to Catalyst, the percentage of women in senior management roles globally grew to 29% in 2019. Though this is the highest number ever recorded, it still needs improvement.

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WHAT THE FEMALE ENTREPRENEURIAL MINDSET BRINGS INTO THE STARTUP ECOSYSTEM

While many Indian women have entrepreneurial ambitions, it is often more difficult for them to succeed.

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Birla White launches a brand film #DeewaronKiSuno in support of the painter community in India this festive season

#DeewaronKiSuno – an Intellectual Property was launched by Birla White. This campaign highlights stories from the perspective of all the different things that the white walls in every house have encountered during the pandemic.

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Leo Burnett’s latest campaign for Skechers D’Lites will get you grooving

Featuring Ananya Pandey, the campaign launches the new Skechers D’Lites collection

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Mistakes Brands Should Avoid this Festive Season

Brands must make themselves available across purchase funnels, while staying tuned-in to evolving consumer psychologies. The mood on the street shows people are struggling to not have the pandemic dominate their lives, while still prioritizing safety.

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Clarks streamlines omnichannel strategy with Fynd

Fynd has announced a partnership with Clarks, to power their omnichannel strategy and boost sales

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Old people roped in for ads: A quiet way of winning trust over a brand?

When we came up with the idea about 'Annapoorna paati'; for the recent ad for Annapoorna,

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