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Latest Articles in marketing world

Digital Strategy In A Post-COVID World

A digital strategy created with a design-centric approach will focus more on the end consumer and also helps in getting a real-time understanding of how suppliers, competitors and channel partners are dealing with the crisis.

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Triller Ropes In Rohan Tyagi As VP Of Marketing India

In his new role, Tyagi will spearhead/be responsible for marketing strategy and brand growth

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Digital Revolution Leading The Path For Industry Revival

73% advertisers have either modified or developed new assets out of which 53% have robustly increased their messaging highlighting the company mission.

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Growing Demand for Animation Content in India

In the face of an unprecedented global situation, the onus now lies on animation producers to recognise the position of responsibility they hold, and focus on creating content that elevates the screen experience of their viewers, rather than merely entertaining them.

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HUL Plans To Drop ‘Fair’ From ‘Fair & Lovely’

The new name is awaiting regulatory approvals, and the pack with the revised name will be available in the market in the next few months

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Artificial Intelligence Fueling Digital Marketing for Enhanced Business Impact

The way forward for digital marketers is to customize digital tools and technologies to specific business needs, so as to deliver the desired business value impact with superlative customer experience at the core.

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Pillars of Post-COVID World

What is worthy of appreciation is that, even in the middle of these challenges, many entrepreneurs are laying testament to the resilient and agile mindset of the community.

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Standpoint: Reassess, Reskill, Recover

In the new normal of a Covid-19 reality, consumer behaviour is changing. In order to adapt and recover, marketers will need to collectively prepare for the new rules of the game

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Sonal Dabral Bids Adieu To Ogilvy India

Ogilvy thanks Sonal for his many years of contribution to our offices across India and Asia, and wish him all the best on his next adventure.

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Isobar Wins Creative & Digital Mandate For Four Diageo India Brands

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge.

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