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Latest Articles in marketing world

Race to eCommerce – Why everyone wants to sell online?

In recent years India has seen a boom in B2C eCommerce as these online shops are now offering free delivery, massive discounts, all kinds of attractive offers, exchange schemes etc., adding a sense of trust for the customers.

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Motivator India wins media mandate for MilkLane

This relationship will start from handling launch of the brand Nutrinos. Motivator India will manage offline and online media for MilkLane.

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Misdirection .

Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.

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Is Adaptability the only Refuge for Brands?

The pandemic is expected to create long-term ripples and influence the consumer psychology like never before. It is imperative for marketers to read the change and adapt to this volatility.

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Digital Media Literacy Needed To Combat Fake News

As digital becomes mainstay in India, Minister of Information & Broadcasting, Environment, Forest and Climate Change and Heavy Industries & Public Enterprises, Government of India, Prakash Javadekar, cautions against the ills of fake news and way to guard against it

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Embracing Change In Covid World

As good ships are built to bear the storm, similarly a good marketing strategy goes a long way in withholding trust among existing consumers as well as winning new hearts.

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How Performance Marketing Is Reinventing Marketing ROI?

Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI.

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Indian Consumers Experience A Fundamental Change In Behavior Driven By Health, Privacy & Hyper-localization: EY Report

As the country moves to the next and beyond horizon of the pandemic, the study cites that a large part of the population will continue to remain cautious, with most transactional activities like shopping in a mall, travelling, eating out, going to the theatre etc. continuing to be at halt.

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How Performance Marketing is Reinventing Marketing ROI?

Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI.

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“An Ecosystem Of Digital Tools Needed For Sales Force”

In this interview with BW Businessworld, Shiv Ranjan, Head, Application Development, Sun Life Asia Service Centre India, observes some of the changes that technology has brought in, and that has in turn impacted the sector itself.

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Five Qs To Britannia Marketing Boss On Women Entrepreneurs

Vinay Subramanyam, the head of marketing at Britannia Industries speaks on the company’s initiatives to engage homemakers by recognising business starting skills

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Tata Housing Makes Home buying Effortless with ‘Move in India’ Campaign

This Independence Day, Tata Housing initiates its ‘Move in India’ campaign, soothing the pain of home-buying, with their flexible payment option.

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Cheil India appoints Sourav Ray as Chief Strategy Officer

Ray looks forward to helping clients integrate the idea of the brand with the digital reinvention of people and businesses to tell great stories.

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MediaMonks India Hires Karan Amin as Creative Lead

MediaMonks, the content practice of S4Capital plc (SFOR.L), has hired Karan Amin as Creative Head of India. Operating from MediaMonks’ Delhi office, Karan’s role will be critical in guiding and transitioning brands’ digital journey.

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It's Time For Newer Revenue Formats For IPL

IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges

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