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Latest Articles in marketing world

McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group

DDB Mudra Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.

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Panasonic India’s latest campaign introduces its new AI-enabled refrigerators with a twist

Conceptualised by Milestone Dentsu, the 5-film digital series focuses on the brand’s patented technology of Econavi sensors

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Dailyhunt launches ‘JOSH’ app: Creator-first, consumer-focused and content-forward

Serving the middle belly of India, the app is looking at winning the mind, time & revenue share for all things local language.

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A way forward for small businesses post-pandemic: Prepare now to avoid panic later

The external forces are not within the reach of any individual, however, there are things that can be controlled and measures can be taken to sail through the crisis.

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Havas Media wins media mandate for MyGate

The account size is estimated to be INR 30+ crores and will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.

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New consumption patterns of consumers to construct micro-markets and hyper-segmentation- Anup Rau, MD & CEO, Future Generali India Insurance

The insurance sector did go through its fair share of ups & downs during the pandemic. But, with its consistent efforts, it sailed smooth and is now at an advantageous position.

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1702 Digital wins Digital Marketing Mandate for Dhyana

1702 Digital is all set and primed to work inseparably with Dhyana by Avantari to effectively promote and assist them to the extent of their business objectives.

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Kurkure & Lay's kick off their festive season campaign, Features Akshay Kumar & Ranbir Kapoor as brand ambassadors

Announce a special initiative with Airtel to offer up to 2GB of free data for a super digital experience

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Wavemaker India announces key leadership appointments

The new appoints will observe Kishan Kumar MS as the Chief Growth Officer, Premjeet Sodhi as the Chief Strategy Officer, Vishal Jacob as the Chief Digital Officer and Sandeep Pandey as the Global Head of Analytics.

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BARC India to mitigate impact of landing page on TV viewership

The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.

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Valvoline announces strategic partnership with SunRisers Hyderabad as a principal sponsor for IPL 2020

The association is part of the brand’s increased focus for its consumers through sports marketing which includes cricket to expand its market share in India.

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PHD Launches DRUM in Asia-Pacific

This move adds deeper creative, branded content and specialist partnerships across Asia. With the launch, DRUM will be available in Australia, China, Malaysia, Hong Kong, Philippines, India, New Zealand and Singapore.

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BARC & Nielsen Report- TV AD Volumes in Unlock period surpasses Pre-Covid Volumes by 12%

The report explains the ‘Impact Of COVID-19 On TV Viewership And Smartphone Behaviour Across India – Edition 11’.

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