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Latest Articles in marketing world

Megha Tata elected IAA India President a week after AAAI gets a woman chief

Pradeep Dwivedi was elected Vice President, Jaideep Gandhi as Hon. Secretary and Abhishek Karnani as Hon. Treasurer

Read More introduces FaceAI - Face Analysis and Emotion Recognition AI to deliver Business Intelligence

FaceAI enables companies with deep insights into the emotional impact of each conversation, providing smarter, more contextual and dynamic customer engagements.

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FMCG sectors to show an upward growth if planned effectively during the Indian festive season

Tips that can help FMCG companies to create an enhanced growth trajectory this season

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Making India Aarogya in Cybersecurity

Many organizations have adopted the new normal and are practising effective cybersecurity force, where cyberattacks impact some of them and most affected are the digital services.

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Dell chooses VMLY&R as its lead creative agency in India

Agency to go beyond traditional creative agency duties to create an overarching Connected Consumer Experience

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Wunderman Thompson South Asia partners with Kingfisher for their ‘Ghar Pe Kingfisher’ series

The campaign aims to tap the larger opportunity in the space of ‘At-Home’ Consumption.

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How are brands using Cable TV platforms to reach Target Audience during IPL Season?

Television is still the consumers favourite child for family or friends cohesive IPL viewing. It still caters to around 19-20 crore Households in India, out of which more than 60% receive their satellite transmission via Wired Digital Cable Set Top Box (STB).

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Retailing in a COVID World

The outbreak of corona has had a significant impact on consumer behavior, product demand, and retail stores, manufacturing plants, and logistics services availability in the retail industry.

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Heyday joins hands with Okhai to provide natural feminine care to tribal artisans

The initiative called #WeAreEqual, urges all men and women to participate in raising awareness towards women's equality in India.

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How the beauty and cosmetics online retail industry needs to adapt to the new normal?

This sharp impact has been attributed to two key reasons: the disruption of existing supply chains and transportation networks, and a decline in product usage due to the home confinement of much of the customer base.

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OZiva's #myPCOSStory Campaign creates awareness & urges to talk openly

The campaign has attracted participation from other popular stars like Divyanka Tripathi and Vidya Malavade.

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Facebook Ties-Up with VC Fund Matrix Partners India To Scale Early-Stage SMBs

Facebook’s VC Brand Incubator Program has completed one year during which it has tied-up with six VC funds and scaled 150 small businesses

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1702 Digital wins 360 degree marketing mandate for InsurePays

The partnership will be executed by the Mumbai Team of 1702 Digital with integrated creative strategy and Performance marketing solutions.

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Unicommerce expands its footprint in Singapore and Jakarta; Expands operations across South-East Asia

Serving Clients in Vietnam and Philippines with an increased focus on branching to the upcoming e-commerce markets of SE Asia

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Yumlane joins the cricket fervour; launches Yumlane Pizza League

With each pizza representing the vibe of each team, the league will engage with its consumers through virtual competitions and gratification.

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