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Latest Articles in marketing whitebook 2019

Purpose in Marketing – Not Real & Here Yet

Purpose in marketing is yet to show any real impact in achieving business outcomes, agencies argue successfully

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We Have Remained Consistent In Our Purpose Of Safety: Charles Frump, Volvo

For Volvo Cars, everything always must “begin and end with safety”, explains the auto brand’s India CEO, Charles Frump

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Making ‘Personalisation’ Work Harder For Brands

Marketers from adidas, Visa, Jaquar & Mahou discuss how personalisation can be successfully applied for better connecting with consumers

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