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Latest Articles in marketing whitebook 2018

Technology Plays A Big Role In Marketing: Experts

At BW Businessworld’s Marketing Whitebook Summit in Bengaluru, industry experts tried to analyse what are the trends that marketers should stay on top of to stay relevant in the age of technology

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Mondelez' Deepak Iyer Calls For A Level Playing Field In 'Responsible' Marketing

The Managing Director of Mondelez India highlights five key questions facing organisations in a fast-changing technology & consumer landscape

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Merger Of Offline, Online Will Define Future Of Retail: Devendra Chawla, COO, Walmart India

At the BW Businessworld Marketing Whitebook 2018, Devendra Chawla, EVP & Chief Operating Officer, Walmart India, spoke about the future trends that will define the retail landscape

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Tapping Into Changing Minds Of Audience Is The Formula For Success

Experts take on a consumer's changing taste at BW Businessworld Marketing Whitebook Summit, 2018

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'Consumer' Is The King!

Experts take on how to woo consumers at BW Marketing Whitebook Summit, 2018

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Every Business Needs To Become An Experience Business: Kulmeet Bawa, MD, Adobe South Asia

Experts take on a consumer's changing taste at BW Businessworld Marketing Whitebook Summit, 2018

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Coming To Terms With Disruption In The Era Of Opportunities

Industry stalwarts - Pavan Shetty, Director, Porsche India, Vijay Mansukhani, Managing Director, Onida and Shashi Sinha, CEO, IPG Mediabrands debated how to spot opportunities in the era of disruption at the MWB Mumbai launch

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'Challenge For Marketers Today Is To Identify The Target Customer'

There has been a huge marketing shift in the Indian market post 1991, since that was time of monopoly but post that the market saw a sea change, says Kedar Apte, Head Marketing, Castrol India

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Brands with edge and insights have the right to win: CEO, Hindustan Coca-Cola Beverages

At the BW Businessworld Marketing Whitebook Summit 2018 Christina Ruggiero, the CEO of Hindustan Coca-Cola shared her insights on brand building, on the insistence of brands having an edge and how real growth lies in franchise

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Shabana Azmi, Raveena Tandon Root For Smashing Gender Stereotypes

A special panel on ‘Unlocking India's Women Power’ was held at the launch of BW Marketing Whitebook 2018 in Mumbai which was attended by Shabana Azmi, Raveena Tandon and Nandita Puri

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‘Indian Consumers Need To Understand The Value Of Data They Are Sharing’

Another challenge is that marketers face a huge trust deficit. Speaking at the launch of the 14th edition of the BW Businessworld Marketing Whitebook 2018 in St Regis, Mumbai on July 20, Mahajan added

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Agencies Are Changing From The Inside: Leigh Terry, CEO APAC, IPG Mediabrands

Leigh Terry, CEO APAC, IPG Mediabrands says agencies need to keep up with clients to flourish

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TBWA India’s CEO On Their Blink To Cannes Victory

The first step to solve the problem was to ask a really good question, says Govind Pandey, CEO, TBWA India

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Be Authentic & Do Things With purpose: Dr Annurag Batra At BW Businessworld Marketing Whitebook Summit

Held at St. Regis Mumbai on July 20, 2018, the one day summit brought with it intrinsic insights on Marketing with Leadership, Inclusion and Technology

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