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Latest Articles in marketing strategy

Exports Target Of $400 Bn For FY22 Requires Aggressive Marketing Strategy: FIEO

FIEO also plans to create direct communication with all Missions and utilise its services to sell Indian products and services in the global markets.

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“Continue To Be Authentic”

For ace marketer Dilen Gandhi, the outgoing Senior Director and Category Head - Foods at PepsiCo India, digital transformation has transformed the way brands conduct business. In this conversation with BW Businessworld, he reminds it is not just about incorporating new technology and platforms, but about “reinventing the consumer experience”.

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Types Of Explainer Videos That You Can Add To Your Marketing Arsenal

Videos in marketing have a proven success due to their characteristics of breaking down complex ideas that are easier to comprehend for the viewers.

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Strategy For The Short Term by Dheeraj Sinha, MD for India & CSO for South Asia, Leo Burnett

In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.

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Factors That Will Fuel Your Digital Marketing Strategy

Considering the current market scenario there will be majorly 6 elements that will be driving the evolution of Digital marketing

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8 Rules Of Positioning

In a market crowded with a lot of brands offering similar products, a good positioning makes a brand and its products stand out from the competition

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The Essence Of Strategy Is Making Choices: Michael E Porter

Strategy cannot be a popularity contest where everyone gets a vote because the essence of strategy is about choices, says Michael E Porter

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10 Things Brands Can't Take For Granted

New trends, evolving customer expectations, unexpected competitor moves and many other endless possibilities keep on creating new challenges for marketers and new perceptions about their brands. Let's have a look at a few important factors that marketers can't take for granted while managing their brands in dynamic market conditions

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