Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Latest Articles in marketing and advertising

Mindshare And Unilever Win Big At 2016 MMA SMARTIES APAC Awards

The awards unveiled winners across 23 categories, demonstrating the growing role of mobile in Asia Pacific's marketing mix

Read More

Hill+Knowlton Strategies India Appoints Chetan Mahajan As President And CEO

Mahajan takes over leadership of H+K from Radhika Shapoorjee who will continue to lead H+K India until Mahajan joins in the new year

Read More

Wrigley India 'Starts Something Fresh' With Its New TVC Campaign

Wrigley's Doublemint released a new advertisement that depicts a heartwarming love story of a young boy Adi and his new neighbor Niara

Read More

Advertising Industry Bodies Issue Contradictory Messages Over Ad Campaigns

The Indian Society of Advertisers had a meeting with its members and asked them to postpone all their advertising campaigns for two weeks

Read More

Social Buying Is The Latest Phenomenon In The Industry

Fast growing APAC markets are leading the pack in the race to monetise social, developing healthy revenue streams from social commerce. The head of Content Strategy & Distribution at MediaCom Australia writes about how brands can make social buying easier and more enticing for customers

Read More

The Dialogue Has Become Personal

Marketers have had access to data too long, but they lacked the skill-set or technology to leverage it. Consumer expectations have changed today as they understand how technology can make their lives better and marketing is trying to respond to those new expectations

Read More

The Height Of Entertainment

The high-decibel TV campaign will be supported by an integrated marketing campaign including hoardings, bus backs, wall paintings, bill backs and cinema halls apart from television ads

Read More

The Forward-Looking Marketers

The emergence of data as a reliable tool for successful campaigns and the blending of marketing with technology offer a glimpse of where the industry is heading

Read More

Engage Consumers With Compelling And Relevant Content

Mobile usage is growing the world over, and so is the trend of targeted content to suit specific needs of consumers, writes Marco Corsi, director of Global Accounts at Facebook APAC

Read More

Connecting With Real Stories

Uber's campaign is designed to create a brand image that is beyond the traditional approach of highlighting promotional offers and prices

Read More

What’s Hot And What’s Not In The Ad World

Marketing technology is growing from email marketing & lead generation to include omnichannel programmatic, machine learning, IoT, data-driven marketing and the likes that will change marketing as we know it

Read More

Decomplex Marketing Launches New Campaign For EGOSS Shoes

The marketing campaign 'Stretch shoes for the stretched man' has a very edgy look to it and is already being talked about in the industry circles

Read More

Has AXE Turned Unilever Into A Schizophrenic?

Many cosmetic brands sell themselves by marketing the hope of achieving some social stereotype of attractiveness

Read More

Last Click Obsession Is Real And So Is Advertisers’ Struggle

An ad tech company’s persistent quandary is if it should build technology to win the last click or to help advertisers drive value, writes the managing director (Southeast Asia and India) of Sociomantic Labs

Read More

How Google Is Gearing Up To Face New Biz Revolutions

The revolutions that are transforming the way Google is conducting business and gearing up for the future, are the same for agencies and advertisers as well

Read More