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Latest Articles in marketing and advertising
Mindshare And Unilever Win Big At 2016 MMA SMARTIES APAC Awards
The awards unveiled winners across 23 categories, demonstrating the growing role of mobile in Asia Pacific's marketing mix
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Hill+Knowlton Strategies India Appoints Chetan Mahajan As President And CEO
Mahajan takes over leadership of H+K from Radhika Shapoorjee who will continue to lead H+K India until Mahajan joins in the new year
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Wrigley India 'Starts Something Fresh' With Its New TVC Campaign
Wrigley's Doublemint released a new advertisement that depicts a heartwarming love story of a young boy Adi and his new neighbor Niara
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Advertising Industry Bodies Issue Contradictory Messages Over Ad Campaigns
The Indian Society of Advertisers had a meeting with its members and asked them to postpone all their advertising campaigns for two weeks
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Social Buying Is The Latest Phenomenon In The Industry
Fast growing APAC markets are leading the pack in the race to monetise social, developing healthy revenue streams from social commerce. The head of Content Strategy & Distribution at MediaCom Australia writes about how brands can make social buying easier and more enticing for customers
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The Dialogue Has Become Personal
Marketers have had access to data too long, but they lacked the skill-set or technology to leverage it. Consumer expectations have changed today as they understand how technology can make their lives better and marketing is trying to respond to those new expectations
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The Height Of Entertainment
The high-decibel TV campaign will be supported by an integrated marketing campaign including hoardings, bus backs, wall paintings, bill backs and cinema halls apart from television ads
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The Forward-Looking Marketers
The emergence of data as a reliable tool for successful campaigns and the blending of marketing with technology offer a glimpse of where the industry is heading
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Engage Consumers With Compelling And Relevant Content
Mobile usage is growing the world over, and so is the trend of targeted content to suit specific needs of consumers, writes Marco Corsi, director of Global Accounts at Facebook APAC
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Connecting With Real Stories
Uber's campaign is designed to create a brand image that is beyond the traditional approach of highlighting promotional offers and prices
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What’s Hot And What’s Not In The Ad World
Marketing technology is growing from email marketing & lead generation to include omnichannel programmatic, machine learning, IoT, data-driven marketing and the likes that will change marketing as we know it
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Decomplex Marketing Launches New Campaign For EGOSS Shoes
The marketing campaign 'Stretch shoes for the stretched man' has a very edgy look to it and is already being talked about in the industry circles
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Has AXE Turned Unilever Into A Schizophrenic?
Many cosmetic brands sell themselves by marketing the hope of achieving some social stereotype of attractiveness
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Last Click Obsession Is Real And So Is Advertisers’ Struggle
An ad tech company’s persistent quandary is if it should build technology to win the last click or to help advertisers drive value, writes the managing director (Southeast Asia and India) of Sociomantic Labs
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How Google Is Gearing Up To Face New Biz Revolutions
The revolutions that are transforming the way Google is conducting business and gearing up for the future, are the same for agencies and advertisers as well
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