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Latest Articles in marketing and advertising

AD Infinitum: Keep Your Head Load Free

In Bajaj Almond Drops Hair Oil’s latest television commercial from the ‘Load Mat Lo’ campaign, actress Parineeti Chopra urges audience to take ‘no load’, literally. The ad highlights the weightlessness of Bajaj’s Almond Hair Oil, compared to other sticky coconut hair oils in the market that feel ‘like a big load’ on the head

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Connecting Directly With Customers

BW Businessworld catches up with Donovan Sung, director of Product Management and Product Marketing, Xiaomi Global, during his recent visit to India, to discuss the smartphone company’s marketing plans for the country

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A Warm Message For The Cold Winters

Timing is everything. Water heating solutions company Racold’s latest ad campaign titled #PowerOfHotShower is perfectly timed with winters this year

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Brandenstein - The Brand Doppelgänger

Well-intentioned brand creation and nurturing at times yielding mortifying outcomes, an occurrence that is emerging more frequently now than ever before

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India Poised For Solid Growth In 2017

According to a report by MAGNA, the Asia-Pacific advertising market grew by 5.3 per cent this year to $148 billion. This makes APAC the second largest region, behind North America, with 30 per cent of global advertising revenues. The report predicts the region will record a similar growth of 5.4 per cent in 2017. What does the outlook look like for India in 2017?

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Sanjeev Handa Is The Jury Chair For Season II Of India's Top Digital Planners

BW Businessworld and Digital Market Asia are back with the second edition of India's Top Digital Planners to recognise professionals in media planning

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Redefining Workplace Culture

Highlighting the need to keep up with the fast-changing technological pace, Tamara Ingram, CEO of JWT Worldwide, speaks about the challenges facing the advertising sector

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The Good, The Bad, And The New

In the year 2016, many things happened. Some turned out great and some not so good. But in all, it was a year of change

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Unruly Launches EQ Tool In India, Partners With O&M & Reprise Media

Video ad tech company Unruly has launched a new content testing tool that allows Indian advertisers to analyse the authenticity of their video ads

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A Night & Day Story

In conversation with Noor Fathima Warsia, Jeremy Burton,chief marketing officer of Dell Technologies, shares how he approached the task at hand

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It’s Only The Beginning...

For Michael S. Dell, chairman and CEO of Dell Technologies, a successful Dell EMC merger is only the beginning of a long road ahead

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Impromptu: The Dominant Mindshare

In the last two years, Mindshare India has challenged every convention of the media agency business to become a platform that goes beyond media planning & buying, allowing India to be among Mindshare’s fastest growing markets

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A Constant Change

In this interview with BW Businessworld, Nick Emery speaks on some of these factors and what’s next for him

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People Always Come First

In conversation with BW Businessworld, he speaks about the agency’s biggest strengths and what motivates him

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Riding The Pride Of The Nation

Bajaj Auto’S latest campaign for Bajaj V further reinstates its positioning as India’s bike, after the first campaign showcased the exclusivity of V that comes from legendary INS Vikrant, to attract audience attention towards the bike

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