Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in marketing

A Heady Cocktail Of Success

Growth numbers in India were a challenge for most alcohol companies in 2020 but India continues to be an important market for Diageo. C

Read More

“Build For Volatility”

The role of marketing has grown beyond its conventional definition. It has evolved and widened to offer continuous and ongoing sup- port through- out the customer lifecycle, rather than just sporadic interventions at key lifecycle stages.

Read More

“Be A Customer Champion”

The person is empowered to ensure that the company rallies around all relevant stakeholders, internal and external, as one, to convert insights to experiences that deliver and delight, across all touchpoints.

Read More

“Little Bit Marketing In Everything”

Consistent feedback from the consumers and analysis of the behaviour has become crucial, and with digital channels, marketers have the liberty to fine-tune marketing messages based on observed behaviour.

Read More

Bouncing Back

Narula explains that while this segment of the community was most impacted, when they were locked home was also the time to upskill, bringing advantage to Panasonic Life Solutions as well.

Read More

“Don’t Chase Perfection”

Interacting with consumers in our retail stores, looking at various cuts of shopping data, listening to analysis of experts doing digital ethnography, reading good books and taking time to understand observations being made by other business divisions of Titan are some of the regular things that we do to stay present.

Read More

Mindful Of Market Sentiments

Consumer finance and cashback offers played a vital role, along with credit card finance in boosting the growth of the white goods segment.

Read More

For The Connected Consumer

Havells home appliances category has over the years spoken about equality and sharing responsibilities among family members’ at various times.

Read More

Serving The Underserved

Ola’s leadership had said that the financial services space in India was significantly underserved due to weak distribution, low trust, and complicated products.

Read More

Learning In A Well Rounded Way

Byju’s has always roped in celebrities ranging from Shah Rukh Khan and Mahesh Babu, as was seen in 2019 to signing on Kannada Superstar Sudeep Sanjeev to launch its first television ad- campaign in Kannada.

Read More

“All C-Suite Executives Need To Be Marketing”

MTR Foods’ Sunay Bhasin is a firm believer that the current times call for “collaborating and driving a company’s growth agenda together”. In this chat with BW Businessworld, he states that not only the CEO and the CMO must partner to co-own the growth agenda, but that all C-suite executives need to be marketing officers, focusing on customer centricity. Excerpts:

Read More

“Think Win- Win, At Home And At Work”

As India became more hygiene conscious in 2020, RB Hygiene had one of its busiest years ever. This made the brand to think the big picture, becoming more relevant to consumers, and staying true to its purpose, explains the CMO & Marketing Director of RB Hygiene South Asia, Sukhleen Aneja, in this confab with BW Businessworld. Excerpts:

Read More

“Finding Opportunity In Crisis”

Jayen Mehta reminds that his company, Gujarat Cooperative Milk Marketing Federation, has ‘marketing federation’ in the company name itself, a feat that several Fortune 500 companies cannot claim. If anything, this is a clear signal that all top leaders in this cooperative are “hard-nosed marketers, aiming to sell the product not only in India, but around the world”. Excerpts:

Read More

Castrol Q1 Net Nearly Doubles On Higher Sales, Cost-Cutting

Revenue grew to Rs 1,138.7 crore in the reporting quarter from Rs 688 crore a year ago. Its revenue for the full year ended December 2020 was Rs 2,996.9 crore, when it had a net income of Rs 582.9 crore.

Read More

Corporate ‘Double-hatting’ Could Be Dual-Faced Behaviour!

Critical assessment of dual roles that promoters play, in being the major shareholder / chairperson of the Board as well as being the Chief executive, has ramifications in understanding governance issues, including related party transactions.

Read More