Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Latest Articles in marketing

Marketing’s Code Talkers 

Often, complicated language serves as a smokescreen for mediocrity. Like Hans Christian Anderson’s The Emperor’s New Clothes, a lot of baloney escapes scrutiny when dressed up

Read More

How Tech Allows For A Holistic Approach In Contemporary Marketing

The emergence of new technologies like big data, artificial intelligence (AI), blockchain and virtual reality (VR) has revolutionised the way brands market themselves

Read More

Marketing In The Metaverse

The metaverse has got marketers both excited and confused, and they have begun readying their plans for reaching out to their digital-first prospects who will be more active inside the metaverse than outside.

Read More

Marketing To Hyper Current Kids

Nickelodeon is looking to hone its strategies to engage and inform kids in the most meaningful ways in the coming year

Read More

The Tyranny Of Scale

Human to human interface has been the touchstone of relationships through the centuries and the challenge is how to grow without losing it.

Read More

Big Data, Big Chasm

Digital transformation creates new possibilities for an organization be it innovations in products and services, better ways of working, and enabling nimble organizational models. But, often, a digital transformation fails because organizations focus solely on technology and are inattentive to data quality, people and processes.

Read More

Five Things That Mutual Fund Investors Must Do Now

With the recovery more or less fully priced in, investors remain as confused as ever. If this situation sounds like your own, here are five things for you to do (or not do!) right now.

Read More

Dark Roast Double Shot: Traversing Beyond Problem-Solving

The thought that problem-solving and opportunity-optimising are entirely different ways of growing businesses stayed with me. Over the years, I have realised its wisdom and powerful influence.

Read More

A Letter From The Future

Thanks to common data culture, the tyranny of this brand collectivism disappeared. In 2040, 0.5% share of the market became the minimum value share required to be eligible for existence as a discrete data unit. Even till then the brand‘s performance standards were legally tied to your microchips requirement assessments. You could opt in but not dictate.

Read More

Product Placement & Celebrities - “Caution” Or “Currency”?

Can the celebrities have change of heart or even ideology, when they grow larger in stature and have more fan-following ? Will they have to explain their change of position ? Who are they answerable to ?

Read More

Cadila, Bayer Extend JV Partnership For Three Years

The spirit of partnership in this joint venture has all been about channelling the core strengths of both Zydus and Bayer for the benefit of the patients

Read More

Father's Day 2021: How E-Commerce Treats It

To make this day more memorable and countable for father's everyone is searching for gifts to surprise their father's and father figures.

Read More

Idi Amin Briefs & Loud Insecurities

So why do we see pretentious language, buzz words and Idi Amin briefs? The answer probably lies in what the Godfather, Don Corleone said; confidence is silent, insecurities are loud.

Read More

Social Forum That Teaches Stock Trading

StockGro Founder Ajay Lakhotia explains the raison d’etre of the social commerce platform for sharing stock trading ideas

Read More

The Pursuit Of Sameness

As marketers, we are worshipers at the altars of commerce. The pursuit of sameness and building an immortal brand is probably the closest we will ever get to building a cathedral.

Read More