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Latest Articles in marketers
A Seat On The Leader’s Table
Naair is a firm believer in the vision of the future where marketers and businesses will align from a data perspective.
Read More“Always-On Learning Mindset”
In this interview with BW Businessworld, Mathur asserts that truly leveraging the power of digital, requires looking beyond the fads and focusing on the outcome.
Read More“As Marketers, We Are In A Golden Era”
The year gone by for ITC, across its several product categories, has been about continually gauging new consumer opportunities and innovating to bridge market gaps. In this reality, the role of marketing that leverages the new, while still strengthening the fundamentals, makes it more critical than ever for businesses, argues Shuvadip Banerjee, Vice President, Marketing Services, ITC.
Read More“Creating Consumer Experiences”
The marketing function has been disrupted by the consumer adopting a digital life faster than marketers have learned digital marketing.
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“Marketers Must Embrace Technology”
Marketers need to embrace digital and technology and make it part of their lives – professionally and personally. Till they do that, they will be unable to brace for the coming days, where the ecosystem dramatically shifts, advises top marketer Anil Viswanathan, the Senior Director for Marketing (Chocolates), Insights & Analytics at Mondelez India.
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Covid Tunnel Is Only A Filter: Learnings & Opportunities From 2020
Specific business categories like E-learning or E medicine that many thought would take some-time to be mainstreamed have been adapted to, in no time.
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Here's A Pro-Tip To Marketers: Be Sens(e)ible
The fascinating field of sensory marketing has much to contribute to businesses as well as consumers.
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How Car Windows Will Become An Interactive & Experience-Oriented Channel For B2B Marketers
If you are thinking that in-car experience is only for passengers and B2C advertisers, then think again. It has tremendous opportunities for our community of B2B marketing professionals too. Here’s why we should start digging deep, especially now
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Marketers Must Navigate The Extreme Nature Of Customer Attention: Amish Tripathi
The author of the Shiva Trilogy and Ram Chandra series says technology has been both a boon and bane for marketers
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Why Start-Ups Fail: A Marketers Perspective
For every successful entrepreneur who makes it big, there are literally thousands who have fallen by the wayside. India may well be a growing hub of innovation and enterprise but that doesn’t mean it’s rising number of entrepreneurs are guaranteed success
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The Music Metaphor
In good branding, one can be tethered to an identity and yet indulge in creativity. However, too often brand owners themselves get tired of their own brand ad campaign (or logo) and force their agency to change even when the proposition has not been adequately registered
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Nooring: A Good Crisis Is Almost Wasted
Demonetisation, for all its pros, was a tough time for all, and a great opportunity nonetheless. But did marketers make the most of it?
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