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Latest Articles in magazine 28 November 2016

Editor-in-chief’S Letter: Disruptive Gamble

In my personal opinion, demonetisation is an important tool in the hands of the government to curb black money

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Tata Sons: A Bitter Pill

The Tata-Mistry battle has now percolated down to the boardrooms of group companies, portending mayhem

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Multiplexes: Popcorn & Screens

A silent consolidation in the multiplex business is opening doors to bigger and better distribution and consumption of cinema

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Dyson: India Calling

Dyson is planning to invest £150 million in the next three to five years to open stores and set up retail network in India

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What Lies Ahead?

India and its economy are bound to be affected by what Trump does after he assumes office on 20 January 2017. Here are some of the possible impacts of a Trump presidency on India and its economy

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Trumponomics: How Will Trump’s Presidency Impact India?

I’m hoping that Trump’s entrepreneurial instincts, coupled with the fabled checks and balances of Capitol Hill will trump the politics of victimhood that propelled him to the most powerful office in the world

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Feature Report: Aligned But Independent

Digital disruption is here. It is helping some businesses grow and giving sleepless nights to some who know change is coming, but are not equipped to handle it

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A Night & Day Story

In conversation with Noor Fathima Warsia, Jeremy Burton,chief marketing officer of Dell Technologies, shares how he approached the task at hand

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It’s Only The Beginning...

For Michael S. Dell, chairman and CEO of Dell Technologies, a successful Dell EMC merger is only the beginning of a long road ahead

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Impromptu: The Dominant Mindshare

In the last two years, Mindshare India has challenged every convention of the media agency business to become a platform that goes beyond media planning & buying, allowing India to be among Mindshare’s fastest growing markets

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A Constant Change

In this interview with BW Businessworld, Nick Emery speaks on some of these factors and what’s next for him

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People Always Come First

In conversation with BW Businessworld, he speaks about the agency’s biggest strengths and what motivates him

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Riding The Pride Of The Nation

Bajaj Auto’S latest campaign for Bajaj V further reinstates its positioning as India’s bike, after the first campaign showcased the exclusivity of V that comes from legendary INS Vikrant, to attract audience attention towards the bike

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PR On The Rise In The Era Of Information

Kathy Bloomgarden, Global CEO of Ruder Finn, speaks to BW Businessworld about how the regime of change holds enormous scope of growth for the PR Industry and how important the Indian market is for the company

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Media: A Second Life

English daily National Herald has been revived after eight years. But will marketers choose to advertise with it?

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