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Latest Articles in magazine 28 November 2016
How Technology Removes Our Choices
How product designers are using various techniques to lure people to choose from limited options
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When Story Gets A Twist
Instagram’s rival Snapchat, on the other hand, does not allow any links within its stories which can prove useful in attracting more users, and brands as well
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Book Extract: Right To Read
The social and political mobilization carried out by the Communist Party in China contributed to an awakening of consciousness of the importance of education
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Book Review: Rules For Success
In this book too, Lee has summarised each chapter in easy-to follow points, which can be used as a crash course for “networking, effective communication and positive self-projection” as the foreword aptly describes Lees’ work
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Book Review: Father Of Reforms
P.V. Narasimha Rao was even denied a memorial or last rites in the national capital, so insecure was the first family of Congress
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Book Review: Phasing Out Cash
A point not touched by the author is the holding of say dollars by other nations given that it is an anchor currency and is normally held in larger denominations
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Art:Have Money, Buy Art
What is interesting is that Ultra HNIs are increasingly treating art and paintings as an integral component of their wealth portfolio
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Case Study: That's My Logo You Changed
“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris
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Case Analysis: Cart Before Horse
Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better
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Case Analysis: Fixing The Logo? Think Again
A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity
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‘Balvenie’s India sales to grow 20%’
Samuel J. Simmons, global brand ambassador, The Balvenie, talks to BW Businessworld about the whisky market in India
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Crying Out Loud
Prabhu had promised in his last Budget that all trains would eventually have LHB coaches and that the ICF coaches would be phased out. This is yet another challenge for Indian Railways
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Where Are The Passengers?
October has been a disastrous month for the Maharaja. Air India clocked its lowest ever market share number for the whole of 2016
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Jottings: A Date With India
One no longer needs to travel to London, Singapore, Hong Kong or Beijing to take a selfie with the wax statue of a famous Hollywood or Bollywood icon
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It’s None Too Good Until It’s Second To None
No. 2 in passenger car segment in India, Hyundai is determined to surpass the longstanding leader Maruti
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