magazine 25 March 2023 - Latest News, Analysis, Opinion

Latest Articles in magazine 25 March 2023

Gamification Can Help Improve Your Marketing Mix

One of the hottest marketing trends right now is gamification, which involves integrating gaming elements into marketing strategy

Services Exports Take Off

Minhaz Merchant

Opinion Columns

India’s manufacturing impetus is aimed not only at boosting exports of goods but at cutting imports of manufactured merchandise that can be made in India. Much of this involves a beneficial transfer of advanced technology as in recent defence and aviation deals. A hybrid manufacturing and services export strategy is best suited to India

Misinformation Prompted Me To Write My Story: Reebok Co-founder

BW Online Bureau

Joe Foster found the name ‘Reebok’ in a dictionary won in a sprint race when he was a boy. The name is Afrikaans for the grey rhebok, a type of African antelope

“Respect From Stakeholders Must Top Corporates’ Vision Statement”

Suman K Jha

Web Exclusive

Self-reliance should be defined as “earning enough global currency to import whatever is needed for the welfare of the nation,” says Infosys founder Narayana Murthy

It’s Time We Had A National Debate On Urbanisation: KP Singh

Dr. Annurag Batra

Web Exclusive

A couple of days after a Lifetime Achievement Award was bestowed on him at the Ernst & Young Entrepreneur of the Year award ceremony, BW Businessworld’s Editor-in-Chief Annurag Batra engaged Chairman Emeritus of the DLF Group, Kushal Pal Singh, in a long conversation

India In An Evolving World: Challenges And Opportunities

Dr Amit Kapoor

Opinion Columns

Despite the adverse effects of Covid-19, countries harnessed technology to provide digital solutions – from chatbots in Singapore to telehealth expansion in Indonesia

Dipali Goenka: Striving Relentlessly

BW Online Bureau

Companies & Markets

Despite the challenges of the last year, Goenka has relentlessly focussed on customer centricity, innovation and sustainability

Technology: An Equaliser In Public Healthcare

R.S. Sharma

Opinion Columns

National Health Authority’s former CEO RS Sharma on technology’s potential to transform public healthcare in nations which are at a cusp of growth and development

Editor's Letter: Half The Sky

Dr. Annurag Batra

Opinion Editorial

Women innovators, entrepreneurs, actors, corporate leaders, officials and politicos who are contributing to society and the economy in meaningful ways

The Inspirational Women

BW Online Bureau

Companies & Markets

Women innovators, entrepreneurs, actors, and corporate leaders who are contributing to society and the economy in meaningful ways

"Organisations Should Bet On Women For Leadership Roles"

Poonam Singh

Banking & Finance NBFC

“It is important to understand that having a diversity of talent is good for business, and businesses need to focus on getting the right talent rather than just men or women, says Neelam Dhawan, Independent Director, ICICI Bank

Shaping the New Normal: The Woman Redefining Flexibility in Workspaces

BW Online Bureau

Meghna Agarwal initiated her first venture at the age of 25. She has since forayed into diverse sectors which include hiring automation, manufacturing & even commercial real estate

BW Exclusive: Respect From Stakeholders Must Be Corporates’ Top Priority, Says Narayana Murthy

Suman K Jha

Web Exclusive

Self-reliance should be defined as “earning enough global currency to import whatever is needed for the welfare of the nation,” says Infosys Founder

Adani Episode Illuminates Several ‘Weak’ Links, Highlights Challenges

Dr. Vikas Singh

Opinion Columns

The Hindenburg report has several fallouts, many lessons. It has wiped out about $100 billion market in capitalisation of the Adani group. Many others with similar business structures and practices will be impacted.