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Latest Articles in magazine 20 march 2017

Marketing And Advertising: Trim Away The Unwanted

Brands in India — both domestic and international — are constantly trying new ways to capture the attention of the large youth population in the country

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The ‘Streaming’ War Is Hotting Up

Broadcasters are training all efforts on OTT, eagerly awaiting the money to follow, but where will it come from when the competition is only getting tougher

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Radhika Piramal: The Real VIP

An MBA from Harvard Business School, she is known for infusing fresh blood into the aging luggage maker, VIP Industries, & giving it a new direction

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Priti A. Sureka: The FMCG Champion

Priti has been instrumental in expanding the brand connect of some of Emami’s key products including Fair & Handsome, and Himani Fast Relief

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Nisaba Godrej: Wearing Several Hats

For Nisaba Godrej, the arduous task of managing the myriad verticals of godrej industries is a part of everyday life. One that she pulls off with ease

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'A Woman-led Bureaucratic Department Makes A Huge Difference'

In an interview with BW Businessworld, Aruna Sundararajan, Secretary to the Ministry of Electronics and Information Technology, discusses her journey, her challenges, and her idea of national growth and the role of women in it

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If I Were A Woman!

Women are mostly sweet and sensitive, always have a little girl in them and rarely have beards or moustaches

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Invest To Achieve Your Goals

Mere saving is not enough. Women also need to funnel savings into the right investments to meet their goals and secure their future

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