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Latest Articles in magazine 20 April 2021

Bouncing Back

Narula explains that while this segment of the community was most impacted, when they were locked home was also the time to upskill, bringing advantage to Panasonic Life Solutions as well.

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A Matter Of Time

Titan Company launched a novel industry collective, #LetsGetIndiaTicking, a movement urging individuals to kick- start the wheel of the economy.

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The ‘Never Settle’ Marketer

Recognising the hyper-connected reality of the era, ‘HyperTaskers’ celebrated ageneration that is future-ready, tech- savvy, and values every nanosecond of its time, focusing on engagement across digital and social media platforms.

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“Don’t Chase Perfection”

Interacting with consumers in our retail stores, looking at various cuts of shopping data, listening to analysis of experts doing digital ethnography, reading good books and taking time to understand observations being made by other business divisions of Titan are some of the regular things that we do to stay present.

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Mindful Of Market Sentiments

Consumer finance and cashback offers played a vital role, along with credit card finance in boosting the growth of the white goods segment.

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India’s Most Influential Marketing Leaders

With nearly 20 per cent of the list comprising women leaders, and sectors such as technology and digital, FMCG and Auto shining, BW Top 50 Marketers reflects the changing dynamics of the industry

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The Covid Scare: The Nightmare Is Back!

With three lakh active Covid-19 cases around India, the second wave of the pandemic proves more deadly than the first. Vaccination has now been allowed for all above the age of 18 , but the persisting strain on the country’s healthcare infrastructure keeps the situation grim. A special report By Jyotsna Sharma

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Global EV Sales To Rocket Post-Covid

EV sales will keep growing through the decade. Canalys forecasts that EVs will represent 48 per cent of all new cars sold in 2030

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Electric Vehicles: Big Boost For Aluminium Makers

The aluminium industry is set to witness a big boost in demand with the growth pipeline provided by the home-grown electric vehicle industry

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For The Connected Consumer

Havells home appliances category has over the years spoken about equality and sharing responsibilities among family members’ at various times.

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Serving The Underserved

Ola’s leadership had said that the financial services space in India was significantly underserved due to weak distribution, low trust, and complicated products.

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“Collaboration Is Paramount”

Marketing analytics is getting more important, irrespective of the kind of product or industry vertical you are in. Automation, tools and technologies such as chatbots are gaining attention, the en- tire approach is data centric and more granular.

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Changing With The Times

Delivery executives emerged among the unsung warriors through the coronavirus pandemic, helping people to stay safe indoors.

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“Technology Is Essential”

Especially with the increase in social, there will be increase in cross alliances for product innovation, pollination of ideas for reach, co-creation with opinion leaders and citizen contribution – a huge wave of citizens, consumers solving for larger causes was seen during the pandemic

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It’s Day 1 For Ecomm In India

Amazon embarked on a slew of campaigns, celebrating its sellers, pushing its various properties such as Amazon Pantry, Amazon Fresh and Amazon Prime.

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