magazine 06 February 2017 - Latest News, Analysis, Opinion

Latest Articles in magazine 06 February 2017

Time To Step-up In A Mobile-first World

In Asia Pacific, mobile users consume mobile content almost as much as their global counterparts. In fact, 76 per cent of mobile users in India, Indonesia, Philippines and Vietnam are accessing content via their mobile devices. Understanding users can add value to every mobile advertising strategy, but marketers spend very little time identifying the right approaches

‘Transformation Is Driven By Digital And Demonetisation Will Drive Digital’

Brij Pahwa

Economy India

Manny Maceda, Global Head of Transformation, Bain and Company, talks to BW Businessworld about the concept of transformation, effect of demonetisation on Indian companies

Book Reviews: The Eye Of The Fish

Swapnil Kamat

After Hours Books Reviews

What stands out throughout the book is how powerfully the author has managed to reiterate the fact that the journey to being the supreme or the best may not and will not always be easy, but is not impossible either

Book Review: The Green Spot

Rajeev Sharma

After Hours Books Reviews

The author shares her experience drawn from several years of coaching and tells the reader the method to achieve an open-minded connection with your colleagues and clients

Book Review: Women Power Retold

Shailja Dutt

After Hours Books Reviews

This book gives the reader a good understanding about the life and struggles of female achievers who share their candid experiences, warts and all

Column: For Future Needs

Deepak Mahurkar

Columns

In 2050, India will need four times the energy it consumed in 2016. It is time to start planning for such requirements

Column: Invest & Integrate

Dibyanshu Sinha

Columns

The Finance Minister indicated that possibility of such restructuring is visible in the oil and gas sector and the government proposes to create an integrated public sector ‘oil major’, which will be able to match the performance of international and domestic private sector oil and gas companies

Column: Hidden Agendas

Jitendra Bhargava

Columns

Mergers of public organsiations work best when there aren’t any hidden agendas, which is not often the case in India

Editor-In-Chief’s Note: The 140 Billion Dollar Baby

Dr. Annurag Batra

Opinion Editorial

In this issue, BW Businessworld attempts to examine this proposed behemoth to ascertain whether it was destined to be stillborn or whether the government could make this jumbo corporation work

Case Study: The Sigh Of Our Times

Meera Seth

Case Study Marketing

“The amount of control you have over somebody if you can monitor Internet activity is amazing” — Tim Berners-Lee, inventor of the World Wide Web By Meera Seth

Case Analysis: Digital Trends

Rajiv Batra

Case Study Marketing

We manage well in the brick and mortar world on what to show and whom to show. Use the same logic in your digital life too

Case Analysis: The Ethical Data Broker

Govind Pandey

Case Study Marketing

With the digital world growing ever larger, there is a pressing need for data brokers and advertisers to move forward in a transparent and ethical way that is both respected and admired