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Latest Articles in fmcg
FMCG Veteran Rajeev Bakshi Joins Ola's Food Business As Board Advisor
Ola, with its food business, aims to build its own-food brands like its flagship Khichdi Experiment, and a range of brands across categories like Rice Bowls, Biryani, Health Food through its vast network of state-of-the-art kitchens across India.
Read MoreFuture Trends of Consumer Goods Industry
This new trend in sales will offer significant opportunities for DTC retailers and wholesale brands to better control their supply chain operations by cutting out the middleman, or retailer.
Read MoreReimagining Packaging By Changing Consumers Behaviour
With increasing understanding among consumers about the negative impact of packaging and new government mandates, it is time for marketers and firms to get innovative about their product placement in the market.
Read MoreFestival Cheers This Diwali?
Etailers are faring well, carmakers are offering best rates, durable firms are eyeing robust growth as well. Industry is cashing in on the festive mood to boost sales and sentiments
Read MoreITC’s Fabelle Exquisite Chocolates Reveals Its Limited Edition Range Chocolate ‘Trinity – Truffles Extraordinaire’
The limited edition offering will be encased in a unique, hand-made wooden box, each containing 15 truffles, each weighing approximately 15 gms.
Read MoreWindfall From RBI To Give Government Ammunition To Fight Slowdown, Boost Capex
This comes at a time when the economic growth rate has slumped to a five-year low after accelerating in the first few years of Modi 1.0 regime.
Read MoreIndia's Consumer Goods Growth Slows As Rural Demand Cools: Nielsen
Volume growth in India's fast-moving consumer goods (FMCG) sector slowed to 6.2% in the three months to June from 9.9% in the previous quarter, Nielsen said, citing internal data from retail research.
Read MoreAmway India Strengthens Its Nutrition Portfolio; Launches Nutrilite Cal Mag D Plus
Talking about the need for calcium supplementation, Dr. Kevin Gellenbeck, Senior Research Scientist, Nutrilite Health Institute, Amway, said, “Our current lifestyle which includes less exposure to the sun, irregular eating habits, and junk food preference in the daily diet can lead to a shortfall in essential nutrients required by the body.
Read MoreSummer Sales Soar With The Heat
Consumer durables and FMCG companies make hay while the sun shines bright on a growing tribe of consumers in the smaller towns and cities
Read MoreBlockchain In 2019 – How Will It Impact Industries
Here are the five key industries that will ripe major disruptions
Read MoreSafeducate To Organize Free-Of-Cost Job Fair For Graduates And MBA Holders
More than 100 Logistics, Supply Chain, E-commerce, Retail, Banking, and FMCG companies to participate in the job fair
Read MoreFMCG: Lighting Up The Cash Registers
GST concessions, eclectic consumer preferences and rising marketing budgets have boosted FMCG sales this festive season
Read MoreThe Mirage Of Rural India!
The opportunity in rural India has got many excited over the last decade, but is it worth it?
Read MoreHiring Activity Continues Positive Momentum Recording 9% Y-o-Y Growth In July 2018
Insurance & Real estate have been front-runners in the month of July with 34 percent and 28 percent growth respectively
Read MoreSaugata Gupta: The Winning Strategist
Even in an era of inflationary environment, Marico’s Saugata Gupta has maintained focus on the company’s targets
Read More