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Latest Articles in digital marketing

Ad Tech Industry Trends In 2022 And Beyond

2020-21 was a defining period for the global tech ecosystem and mobile advertising in particular. Connected and digital experiences have pushed the limits for enterprises globally to transcend to mobile-first priorities. There has been a generational change in the way people now connect online, a volume burst in usage of connected screens and an enhanced adoption curve of consumers becoming online shoppers.

The Campaign Of The Year: Michelin Has Done It Once Again

BW Online Bureau

Companies & Markets

Michelin’s new campaign, #SafeOnMichelin is a welcome move that helps the brand to focus on the importance of safe tyres for automobiles.

Covid-19’s Impact On Digital Marketing Industry

KARAN SHAH

Opinion Columns

The coronavirus pandemic changed the game of how businesses operated overnight and this led to the massive popularity of digital marketing’s adoption all over. Let’s look at how digital marketing is caving into success despite covid.

Unchecked Dominance In Digital Markets A Concern, Says CCI Chief

BW Online Bureau

Companies & Markets

CCI has looked at several anti-trust cases against e-commerce platforms across sectors such as retail, food delivery, hotel booking and others.

Father's Day 2021: How E-Commerce Treats It

Pooja Malik

After Hours Lifestyle

To make this day more memorable and countable for father's everyone is searching for gifts to surprise their father's and father figures.

Regional Agency With National Ambitions

Urvi Shrivastav

Companies & Markets

Over a span of seven years, Zero Gravity has worked for more than 150 regional as well as national clients with a digital first approach.

Digital – Taking The Form Of Water

Ankoor Dasguupta

Opinion

The importance of consumer touchpoints to brands is growing at a good pace and this could be due to the below forces of transformation.

Top Software Products Of 2021 For Entrepreneurs In India

BW Online Bureau

Tech

Google Workplace is an integrated workplace that extremely simple to use and is powered with the best-in-class AI and search technology.

DigiPivot, a Google sponsored program for up-skilling women, announces its second batch

ANI

DigiPivot, a Google sponsored program for up-skilling women, announces its second batch

Ubi MACs kickstarts with five clients on board; to offer one-stop solution for media consultation

ANI

Ubi MACs kickstarts with five clients on board; to offer one-stop solution for media consultation

This man is successful digital marketer, e-commerce expert at 20

ANI

This man is successful digital marketer, e-commerce expert at 20

Digital Adoption Of FMCG Industry In Advertising And Marketing

Amrinder Singh

Companies & Markets Sector Reports FMCG

Digital advertising and marketing trends in FMCG actually allow the marketers to establish a relationship with the consumers, which was not possible before, besides enticing the consumers to reach the final stage of buying.