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Latest Articles in digital marketing

“We’re Known Globally For Our Speclialisation Programmes”

Formerly known as Mudra Institute of Communications Ahmedabad, MICA established by advertising agency Mudra Communications’ founder AG Krishnamurthy, is dedicated to meeting the integrated communication and strategic marketing needs of the industry, the government, and the community at large. Banikanta Mishra, Associate Dean for Academic Affairs, in interaction with BW Businessworld, talks about the institute’s focus on the specialist cadre it has been preparing over decades, interdisciplinary research and much more. Excerpts:

Why Should Small Businesses Devote Time To Social Media Marketing?

Aparajitha Nair

Economy

The Digital era and social media marketing go hand in hand. It becomes imperative for brands to incorporate it into their business strategies.

Developing An Effective Digital Media Presence For Today's Consumers

Aparajitha Nair

Companies & Markets

Engaging clients is the lifeblood of any successful business. Businesses must communicate with customers to remain relevant during this period of uncertainty.

CMRSL: A Win-Win Service For All

Urvi Shrivastav

Economy

With India rapidly digitising, we are expected to have 1 Bn users by 2030.

Ad Tech Industry Trends In 2022 And Beyond

Anuj Kumar

2020-21 was a defining period for the global tech ecosystem and mobile advertising in particular. Connected and digital experiences have pushed the limits for enterprises globally to transcend to mobile-first priorities. There has been a generational change in the way people now connect online, a volume burst in usage of connected screens and an enhanced adoption curve of consumers becoming online shoppers.

The Campaign Of The Year: Michelin Has Done It Once Again

BW Online Bureau

Companies & Markets

Michelin’s new campaign, #SafeOnMichelin is a welcome move that helps the brand to focus on the importance of safe tyres for automobiles.

Covid-19’s Impact On Digital Marketing Industry

KARAN SHAH

Opinion Columns

The coronavirus pandemic changed the game of how businesses operated overnight and this led to the massive popularity of digital marketing’s adoption all over. Let’s look at how digital marketing is caving into success despite covid.