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Latest Articles in consumerism

Uncovering Hidden Consumer Insights

Emotional and implicit processes that drive most of our buying behavior can be gleaned from seemingly innocuous gestures.

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Tiding on Immunity Syndrome: Indian Consumers Deserve A Better Deal

Then only Indian consumers will get a fair deal apart from establishing these desi brands in International arena.

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How consumer behavior is changing during Covid-19 pandemic

The customers themselves are adhering to norms that are gradually making the shopping and selling experience hassle free and more streamlined. The shift in the consumers’ attitude is a welcome change for sure.

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COVID-19: A Benchmark To Change Consumer Patterns For Brands

The fear of infection is likely to have long-lasting impact on the social history of man. The need for congregation, whether for a party or for a wedding, a sport or any other event in large numbers may have suffered a permanent impact on our social behavior.

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Consumerism Demystified - Doing Well Is Not The Same As Being Well

Marketing has associated consumerism with images of modernity, freedom and power. Brands have moved way beyond selling products or services, to experiences.

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FMCG: Lighting Up The Cash Registers

GST concessions, eclectic consumer preferences and rising marketing budgets have boosted FMCG sales this festive season

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Need For Schizophrenia

Corporates in consumer oriented businesses are increasingly looking at delving with multiple personalities!

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Direct Selling: A Consumer-Centric Industry And Seeking Effective Regulatory Regime

The Direct Selling Industry must come forward for better compliance and self-regulation to unlock the potential of the industry, that is estimated to grow at the double-digit growth rate in coming years

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Relevance Of Measuring Ecological Footprint In Today’s Time

Each city, state or nation’s Ecological Footprint can be compared to its biocapacity. If a population’s Ecological Footprint exceeds the region’s biocapacity, that region runs an ecological deficit

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Making Loyalty 3.0 Happen

Brands need to evolve along with the consumers and be ‘Always Consumer Ready’

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Our Biggest Learning — The Consumer Comes First

In the last seven decades, the marketing industry in India has seen several changes, but one thing that has remained constant is the top spot of the consumer

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