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Latest Articles in consumer trends

Positive Push Across Impulse Category

The impulse category was a bit more impacted than other categories but brands now are milking the benefits of festive boost, says Ramakrishnan

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India Plans Tighter E-commerce Rules Amid Complaints Over Amazon, Flipkart

The Ministry of Consumer Affairs' rules, which were released in a government statement, come amid complaints by brick-and-mortar retailers that foreign e-commerce players bypass Indian laws by using complex business structures.

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Rise Of The Back-Ups

Health and hygiene were important considerations, giving advantage to certain kinds of foods, but convenience and affordability also played a role.

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Decoding 2020’s Top Five Consumers Trends

Here is my attempt to look into the crystal ball at trends that emerged and will evolve among consumers in 2021!

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Consumer Trends In FMCG Industry During COVID

The other prominent trends that are impacting the industry globally and in India in the coming months are the following things:

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10 Consumer Trends For 2017

With digital adoption rising across the country, awareness among consumers is also on the rise. After the Maggi ban in 2015, consumers are now more cautious about the food they eat and the products they use — looking for more natural and healthy options. Market research firm Kantar IMRB’s consumer predictions for 2017 highlights the need for marketers to reinvent their strategies to reach out to new-age consumers

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