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Latest Articles in chief marketing officer

Oppo India Appoints Damyant Singh Khanoria As Chief Marketing Officer

This appointment aims to strengthen the brand’s efforts in implementing a robust marketing strategy and establish a stronger connect with Indian consumers.

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Evolution Of The CMO Role In A Digitised World

Mere cosmetic changes would disrupt current business models. What is required is that CMOs help to create end to end linkages between the end consumer and the first person in the value chain

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‘Content Is Like Millennials For Marketers’

One of the biggest focus of marketing in the last few years has been on content. While content marketing is much talked about, its relevance has become increasingly important with the rise of the new-age consumers.

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CMOs now see value in building brands

For acquisition, conversion, retention and growth, chief marketing officers (CMOs) want to know how technology can make these things easier to practice and we are working hard on that vision to make it a reality.

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