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Latest Articles in celebrity endorsements

Product Placement & Celebrities - “Caution” Or “Currency”?

Can the celebrities have change of heart or even ideology, when they grow larger in stature and have more fan-following ? Will they have to explain their change of position ? Who are they answerable to ?

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Alchemist Marketing & Talent Solutions Releases White Paper On Celebrity Endorsement Trends

The paper throws up some interesting insights on celebrity endorsements and how they will pan out in the post Covid era.

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How A Celebrity Wedding Changes Brand Perception

Celebrity endorsements have been predominating in India for a very long time and it became more engross when the celebrity get married. It is like one brand is marrying another

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Celebrity Endorsements: Cashing In On Brands

Turning into a brand ambassador is a standout among the strongest approaches to keep up the celeb's popularity. Let us look at some big Bollywood names and their brand value in the market

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