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Latest Articles in case study
ATMs: The Sweat Behind The Scenes
“Changes are products of intensive efforts” — Muhammad Yunus in his 2003 book Banker to the Poor: Micro-Lending and the Battle Against World Poverty
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Case Analysis: A Moment Of Reincarnation
This unexpected derailing may just be the right medicine a startup company needed in its quest to become great!
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Case Analysis: Money Matters
Nachiket to reevaluate the strategy of his line of business as the cash withdrawal pattern will change. It means number of bank owned ATMs in the market has to come down
Read MoreWhose Logo Is It, Anyway?
Case Study: “The customer’s perception is your reality” — Kate Zabriskie, Customer Experience Consultant
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Case Analysis: Is Vinayak Posturing?
There are multiple dimensions to this situation and one which has not been mentioned. It could very well be that Vinayak Morro is uneasy/ uncertain about the loyalty of the team and has a strong suspicion that their loyalties still lie with the earlier owner, Nandalal
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Case Analysis: Brands Are Not Holy Cows
Whatever is the business strategy and its resultant brand implications, there are ways to go ahead in a manner that will result in committed action across all stakeholders
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Case Study: That's My Logo You Changed
“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris
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Case Analysis: Cart Before Horse
Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better
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Case Analysis: Fixing The Logo? Think Again
A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity
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Case Study: How We Think Of Women
“This is the voice of compromise. This is the voice of a woman's silence, of every inappropriate expectation from her. This is our voice. Now let her speak. Ab Samjhauta Nahin, Now no compromise…” — Amitabh Bachchan Unblushed
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Case Analysis: Tip Of The Iceberg
Education is supposed to make you think and question, ads to make you consume, buy, enrich the seller, or a faceless corporation, for whose actions of omission and commission no one can be held accountable
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Case Analysis: It’s Your Battle To Choose
Indian society is changing in a big way. Ours is a society where movies like Pink get to reach a mainstream audience
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Case Analysis: Change The System
The neoliberal values will have to be replaced by new set of values that are pro-woman and pro-planet
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Who Is Your Target Audience?
“Our culture often does portray women especially like objects. My mom would always point out everytime the cheerleaders would come on, [and say] “OK, so look, here's the story that gets told: the men get to be these heroic, skilled athletes. And the women just get to be pretty.” Just the concept of that, she wanted my brother and I to be aware of it. Because we see these images on TV, in movies and in the magazines, all the time and if we don’t just stop and think about it, it sort of seeps into your brain and becomes the way you perceive reality.” — Joseph Gordon-Levitt on ‘Ellen’ Jan 2014 (adapted)
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Many Lenses, Many Senses
Political economy theory suggests that commercial incentives behind content creation, in this case the display of women’s innerwear in media, shape the content itself
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