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Latest Articles in case analysis
Case Analysis: Built To Last
Leadership must take decisions that try to achieve fairness and not be seen to take sides
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Case Analysis: Angry Employee
The writer has had a 40-year corporate career running different businesses throughout this period. He was a CEO of global companies for 18 years
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Case Analysis: Pretend Sleep
Leadership is a 24x7 job – Kayplas had better shape up or return to stores
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Case Analysis: Focus & Culture
Employees follow a leader’s actions not mere words in a statement
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Case Analysis: Why Trust Is Key
A consistent brand does not emerge from conformist employees
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Case Study: From Mill To Mall To Sprawl
“Somewhere along the way America became a giant mall with a country attached” — Ben Fountain, Billy Lynn’s Long Halftime Walk
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Case Analysis: Retail Reality
A brand needs to drive business to its store. Just being in a good mall is not enough
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Case Analysis: Mall-nomics Decoded
Gigil should leave no stone unturned in reaching out to its potential mall customers
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Case Analysis: Align Your Plan
Gigil should engage with the mall team and understand their long-term plans
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Case Analysis: ‘Kitney Footfall The?’
What distinguishes a good mall from others is the mall management’s positive approach to its shoppers
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Case Analysis: Good Company
Location and creating the right aura is a critical part of a brand’s success
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Case Analysis: The Retail Conundrum
Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand
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Case Analysis: Mass Versus Premium
StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’
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Case Analysis: Location Is King
Merely being present in a mall is not enough. Ensure location within the mall is also right
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Case Analysis: Blaming The Pitch
It is time to focus on tuning the game to the playing conditions
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