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Latest Articles in cadbury

Cadbury Chocolate Bars Worth Rs. 17 Lakh Stolen From A UP Godown

The Uttar Pradesh police filed an FIR in connection with a theft of Cadbury Chocolate Bars worth Rs. 17 lakh from a godown in UP.

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When Crisis led to Consumer Safety: The Story of Cadbury

A key learning from this episode is that a food and beverage company’s responsibility of product quality and safety does not end with the product leaving its factory.

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Crisis Or No-Crisis, Communicate!

Communication during a crisis situation becomes the most important tool to take things to normalcy and sometimes also helps strengthen current positioning

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